Concepedia

Restaurant Targeting

Restaurant Targeting is a marketing strategy within the hospitality industry that specifically identifies and focuses on a distinct segment of consumers based on their dining preferences, behaviors, and demographic characteristics to optimize promotional efforts and enhance customer acquisition in the restaurant sector.

11

Publications

279

Citations

28

Authors

20

Institutions

Publications per year

2017–2026

2

Parents

Publications

11

Determinants of Customer Satisfaction in Fast Food Industry A Study of Fast Food Restaurants Peshawar Pakistan

Shahzad Khan, Syed Majid Hussain, Fahad Yaqoob · Studia Commercialia Bratislavensia · 2013 · 43 citations · Full text

, , +15

Multi-Attribute Dimensions of Service Quality in the Fast Food Restaurant Industry

Philemon Oyewole · Journal of Restaurant & Foodservice Marketing · 1999 · 41 citations

, , +15

Positioning of Fast-Food Outlets in Two Regions of North America: A Comparative Study Using Correspondence Analysis

Ali Kara, Erdener Kaynak, Orsay Kucukemiroglu · Journal of Professional Services Marketing · 1996 · 35 citations

, , +17

Customer profile of the “carryout” segment for restaurants

David C. Bojanic · International Journal of Contemporary Hospitality Management · 2007 · 31 citations

, , +10

Wine list engineering: categorization of food and beverage outlets

Irene Gil Saura, Gloria Berenguer Contrí, María Eugenia Ruiz · International Journal of Contemporary Hospitality Management · 2009 · 24 citations

, , +13

1–5 of 11

Authors

28

  1. PO
    Philemon Oyewole

    Howard University, United States

    2 publications · 64 citations

    2

    h-index

  2. JH
    Jinsoo Hwang

    Sejong University, South Korea

    2 publications · 26 citations

    2

    h-index

  3. JP
    Jong-Seung Park

    Dong-A University, South Korea

    2 publications · 26 citations

    2

    h-index

  4. SM
    Syed Majid Hussain

    City University of Science and Information Technology, Pakistan

    1 publications · 43 citations

    1

    h-index

  5. GL
    Garofița Loredana Ilieș

    University of Agricultural Sciences and Veterinary Medicine of Cluj-Napoca, Romania

    1 publications · 24 citations

    1

    h-index

1–5 of 28

Institutions

20

  1. Kansas State University

    Manhattan, United States

    2 h-index

    3 publications

    40 citations

  2. Palace Museum

    Beijing, China

    2 h-index

    2 publications

    26 citations

  3. Howard University

    Washington, United States

    2 h-index

    2 publications

    64 citations

  4. University of Massachusetts Amherst

    Amherst Center, United States

    1 h-index

    1 publications

    31 citations

  5. Kellogg's (Canada)

    Mississauga, Canada

    1 h-index

    1 publications

    19 citations

  6. East Carolina University

    Greenville, United States

    1 h-index

    1 publications

    14 citations

  7. University of California, Berkeley

    Berkeley, United States

    1 h-index

    1 publications

    19 citations

  8. Pennsylvania State University

    State College, United States

    1 h-index

    3 publications

    105 citations

1–8 of 20

Venues

  1. 2

    h-index

  2. Journal of Foodservice Business Research

    JFBR · 2 publications · 26 citations

    2

    h-index

  3. Journal of Restaurant & Foodservice Marketing

    1 publications · 41 citations

    1

    h-index

  4. Journal of Professional Services Marketing

    1 publications · 35 citations

    1

    h-index

  5. Journal of Hospitality Marketing & Management

    JHMM · 1 publications · 23 citations

    1

    h-index

1–5