Concepedia

Orsay Kucukemiroglu

OK

23

Publications

1.4K

Citations

18

H-Index

1991

Active since

Affiliations

Pennsylvania State University(Current)

College of Business Administration

Anadolu University

Eskişehir City Hospital

York College of Pennsylvania

Orsay Kucukemiroglu is an author at Pennsylvania State University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorEconomicsCustomer SatisfactionCultureConsumer CultureMarketing Strategy

Publications per year

1991–2009

23

Publications

23

Consumers’ country‐of‐origin (COO) perceptions of imported products in a homogenous less‐developed country

Erdener Kaynak, Orsay Kucukemiroglu, Akmal S. Hyder · European Journal of Marketing · 2000 · 231 citations

Consumer Uncertainty, Cross-cultural Marketing, Digital Marketing +21

Market segmentation by using consumer lifestyle dimensions and ethnocentrism

Orsay Kucukemiroglu · European Journal of Marketing · 1999 · 230 citations

Consumer Study, Distinct Market Segments, Consumer Research +16

Bank and Product Selection: Hong Kong

Erdener Kaynak, Orsay Kucukemiroglu · International Journal of Bank Marketing · 1992 · 123 citations

Customer Satisfaction, Consumer Study, Consumer Research +17

Marketing strategies for fast‐food restaurants: a customer view

Ali Kara, Erdener Kaynak, Orsay Kucukemiroglu · International Journal of Contemporary Hospitality Management · 1995 · 111 citations

Customer Satisfaction, Consumer Research, Hospitality Management +17

Commercial Bank Selection in Turkey

E. Kaynak, Orsay Kucukemiroglu · International Journal of Bank Marketing · 1991 · 89 citations

Intense Competition, Economics, Banking +12

Rows per page

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