Concepedia

Push Notification Marketing

Push Notification Marketing is a mobile marketing communication strategy that delivers unsolicited, timely messages directly to users' mobile devices through applications, distinguished by its real-time, permission-based, and interruption-style engagement mechanism.

3

Publications

427

Citations

11

Authors

3

Institutions

Publications per year

2017–2026

3

Parents

Publications

3

1–3 of 3

Authors

11

  1. MA
    Muhammad Anshari

    Universiti Brunei Darussalam, Brunei

    1 publications · 388 citations

    1

    h-index

  2. IM
    I Made Dwi Putra Asana

    Universitas Teknologi Indonesia, Indonesia

    1 publications · 13 citations

    1

    h-index

  3. AS
    Abdullah S. Al‐Mudimigh

    King Saud University, Saudi Arabia

    1 publications · 388 citations

    1

    h-index

  4. AF
    Alei Fan

    Purdue University West Lafayette, United States

    1 publications · 26 citations

    1

    h-index

  5. SA
    Syamimi Ariff Lim

    Universiti Brunei Darussalam, Brunei

    1 publications · 388 citations

    1

    h-index

1–5 of 11

Institutions

3

  1. Universiti Brunei Darussalam

    Bandar Seri Begawan, Brunei

    1 h-index

    3 publications

    1.2K citations

  2. Dar Al Uloom University

    Riyadh, Saudi Arabia

    1 h-index

    1 publications

    388 citations

  3. Purdue University West Lafayette

    West Lafayette, United States

    1 h-index

    3 publications

    78 citations

1–3 of 3

Venues

  1. ADI Journal on Recent Innovation (AJRI)

    1 publications · 13 citations

    1

    h-index

  2. Applied Computing and Informatics

    1 publications · 388 citations

    1

    h-index

  3. Journal of Services Marketing

    1 publications · 26 citations

    1

    h-index

1–3