Product Repositioning is a strategic marketing initiative that involves altering the market perception of an existing product through changes in its positioning attributes, target audience, or value proposition to enhance competitiveness or adapt to shifting market conditions.
17
Publications
761
Citations
34
Authors
22
Institutions
Publications per year
2017–2026
6
Parents
Publications
17
Concentration Thresholds for Horizontal Mergers
Volker Nocke, Michael D. Whinston · American Economic Review · 2022 · 91 citations · Full text
1–5 of 17
Authors
34
- CM
2
h-index
- RJ
2
h-index
- FC
2
h-index
- ET
2
h-index
- DL
2
h-index
1–5 of 34
Institutions
22
University of Virginia
Charlottesville, United States
3 h-index
3 publications
73 citations
University of California, Berkeley
Berkeley, United States
3 h-index
3 publications
163 citations
Harvard University Press
Cambridge, United States
2 h-index
2 publications
56 citations
Boston College
Boston, United States
2 h-index
2 publications
56 citations
University of Mannheim
Mannheim, Germany
1 h-index
1 publications
91 citations
Decision Sciences (United States)
Fort Walton Beach, United States
1 h-index
1 publications
27 citations
Pennsylvania State University
State College, United States
1 h-index
1 publications
10 citations
Edinburgh Napier University
Edinburgh, United Kingdom
1 h-index
1 publications
19 citations
1–8 of 22
Venues
- Management Science
2 publications · 185 citations
2
h-index
- RePEc: Research Papers in Economics
Repository · 2 publications · 92 citations
2
h-index
- International Journal of Entrepreneurship and Small Business
IJESB · 1 publications · 16 citations
1
h-index
- Journal of Political Economy
JPE · 1 publications · 10 citations
1
h-index
- American Economic Review
1 publications · 91 citations
1
h-index
1–5