Product Range Management
Product Range Management is a strategic retail framework that defines the breadth and depth of product offerings within a category, distinguishing itself by balancing consumer demand, operational constraints, and competitive positioning to optimize assortment performance.
70
Publications
3.6K
Citations
169
Authors
95
Institutions
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2017–2026
18
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Strategic groups: Theory, research and taxonomy
John McGee, Howard Thomas · Strategic Management Journal · 1986 · 783 citations · Full text
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Politecnico di Milano
Milan, Italy
2 h-index
5 publications
346 citations
Technische Universität Berlin
Berlin, Germany
2 h-index
3 publications
72 citations
Daimler (Germany)
Stuttgart, Germany
2 h-index
4 publications
82 citations
The University of Texas at Austin
Austin, United States
2 h-index
2 publications
103 citations
Loughborough University
Loughborough, United Kingdom
2 h-index
3 publications
173 citations
Center for Economic and Policy Research
Washington D.C., United States
1 h-index
1 publications
33 citations

Universitat Pompeu Fabra
Barcelona, Spain
1 h-index
1 publications
166 citations
MIT University
Skopje, North Macedonia
1 h-index
1 publications
15 citations
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3 publications · 51 citations
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2 publications · 147 citations
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2 publications · 139 citations
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SMJ · 2 publications · 807 citations
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1 publications · 41 citations
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