Product Range Management

Product Range Management is a strategic retail framework that defines the breadth and depth of product offerings within a category, distinguishing itself by balancing consumer demand, operational constraints, and competitive positioning to optimize assortment performance.

70

Publications

3.6K

Citations

169

Authors

95

Institutions

Publications per year

2017–2026

18

Authors

169

  1. MR
    Mark‐Oliver Reiser

    Technische Universität Berlin, Germany

    2 publications · 62 citations

    2

    h-index

  2. JH
    Jan Holmström

    Aalto University, Finland

    2 publications · 219 citations

    2

    h-index

  3. RW
    Randal Watson

    The University of Texas at Austin, United States

    2 publications · 103 citations

    2

    h-index

  4. ND
    Niraj Dawar

    Western University, Canada

    1 publications · 29 citations

    1

    h-index

  5. CV
    Claudio Vignali

    Ospedale Versilia, Italy

    1 publications · 11 citations

    1

    h-index

1–5 of 169

Venues

  1. 3

    h-index

  2. Production Planning & Control

    2 publications · 147 citations

    2

    h-index

  3. 2

    h-index

  4. Strategic Management Journal

    SMJ · 2 publications · 807 citations

    2

    h-index

  5. 1

    h-index

1–5