Concepedia

Product Personality

Product Personality is a design construct that attributes human-like characteristics or emotional traits to a product through its formal, functional, and semantic qualities, thereby distinguishing it within the domain of product semantics by shaping user perception and interaction based on anthropomorphic associations.

88

Publications

6.9K

Citations

206

Authors

98

Institutions

Publications per year

2017–2026

17

Parents

Publications

88

Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products

Pankaj Aggarwal, Ann L. McGill · Journal of Consumer Research · 2007 · 1K citations

, , +13

Framework of product experience

Pieter Desmet, Paul Hekkert · Data Archiving and Networked Services (DANS) · 2007 · 993 citations · Full text

, , +17

Human factors for pleasure in product use

Patrick W. Jordan · Applied Ergonomics · 1998 · 437 citations

, , +14

Product personality and its influence on consumer preference

Pascalle C.M. Govers, Jan Schoormans · Journal of Consumer Marketing · 2005 · 355 citations

, , +12

A Multilayered Model of Product Emotions

Pieter Desmet · The Design Journal · 2003 · 239 citations

, , +14

1–5 of 88

Authors

206

  1. JS
    Jan Schoormans

    Delft University of Technology, Netherlands

    7 publications · 786 citations

    7

    h-index

  2. RM
    Ruth Mugge

    Delft University of Technology, Netherlands

    5 publications · 375 citations

    5

    h-index

  3. HN
    Hendrik N.J. Schifferstein

    Delft University of Technology, Netherlands

    3 publications · 248 citations

    3

    h-index

  4. PD
    Pieter Desmet

    Delft University of Technology, Netherlands

    3 publications · 1.3K citations

    3

    h-index

  5. PC
    Pascalle C.M. Govers

    Nyenrode Business University, Netherlands

    3 publications · 527 citations

    3

    h-index

1–5 of 206

Institutions

98

  1. Delft University of Technology

    Delft, The Netherlands

    9 h-index

    22 publications

    2K citations

  2. The University of Texas at Austin

    Austin, United States

    3 h-index

    4 publications

    188 citations

  3. National Tsing Hua University

    Hsinchu, Taiwan

    2 h-index

    2 publications

    34 citations

  4. Dartmouth College

    Hanover, United States

    2 h-index

    2 publications

    196 citations

  5. Nyenrode Business University

    Breukelen, Netherlands

    2 h-index

    2 publications

    419 citations

  6. University of Kansas

    Lawrence, United States

    2 h-index

    3 publications

    269 citations

  7. Heineken (Netherlands)

    Amsterdam, Netherlands

    1 h-index

    1 publications

    108 citations

  8. Ministry of Industry and Information Technology

    Beijing, China

    1 h-index

    3 publications

    162 citations

1–8 of 98

Venues

  1. Journal of Marketing Research

    8 publications · 335 citations

    8

    h-index

  2. Journal of Consumer Research

    JCR · 4 publications · 1.5K citations

    4

    h-index

  3. Design Studies

    3 publications · 200 citations

    3

    h-index

  4. Behaviour and Information Technology

    3 publications · 90 citations

    3

    h-index

  5. Journal of Intelligent Manufacturing

    2 publications · 47 citations

    2

    h-index

1–5