Concepedia

Pascalle C.M. Govers

PC

Statistics

Publications

3

Citations

527

H-Index

3

Active since

2004

Affiliations

Nyenrode Business University(Current)

Delft University of Technology

Pascalle C.M. Govers is an author at Nyenrode Business University specializing in personality traits, product personality, and trait theory.

Publications per year

2004–2008

3

Publications

3

Product personality and its influence on consumer preference

Pascalle C.M. Govers, Jan Schoormans · Journal of Consumer Marketing · 2005 · 355 citations

, , +12

The development and testing of a product personality scale

Ruth Mugge, Pascalle C.M. Govers, Jan Schoormans · Design Studies · 2008 · 108 citations

, , +12

'I love my Jeep, because it is tough like me' : The influence of product-personality congruence on product attachment

Pascalle C.M. Govers · Data Archiving and Networked Services (DANS) · 2004 · 64 citations

, , +13

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