Concepedia

Premium Offers

Premium Offers is a sales promotion technique that involves offering consumers an additional product, service, or benefit—either free or at a reduced price—upon the purchase of a primary product, thereby distinguishing it from other promotional tools by its emphasis on augmenting the core offering to enhance perceived value.

38

Publications

1.7K

Citations

107

Authors

59

Institutions

Publications per year

2017–2026

12

Variants

Premium Promotions

Parents

Publications

38

Selling Rooms: Hotels vs. Third-Party Websites

Rex S. Toh, Peter Raven, Frederick DeKay · Cornell Hospitality Quarterly · 2011 · 162 citations

, , +17

Economics of Free Under Perpetual Licensing: Implications for the Software Industry

Marius Florin Niculescu, D. J. Wu · Information Systems Research · 2014 · 157 citations

, , +17

Effects of nutrient content claims, sports celebrity endorsements and premium offers on pre‐adolescent children's food preferences: experimental research

Helen Dixon, Maree Scully, Philippa Niven et al. · Pediatric Obesity · 2013 · 139 citations

, , +17

Board Composition, Board Effectiveness, and the Observed Form of Takeover Bids

Mary M. Bange, Michael A. Mazzeo · Review of Financial Studies · 2004 · 111 citations

, , +17

Understanding consumer reactions to premium‐based promotional offers

Alain d’Astous, Isabelle Jacob · European Journal of Marketing · 2002 · 110 citations

, , +17

1–5 of 38

Authors

107

  1. SV
    Stefanie Vandevijvere

    University of Auckland, New Zealand

    5 publications · 111 citations

    6

    h-index

  2. KC
    Kathy Chapman

    Cancer Council NSW, Australia

    4 publications · 308 citations

    4

    h-index

  3. BK
    Bridget Kelly

    The University of Sydney, Australia

    3 publications · 203 citations

    3

    h-index

  4. MR
    Manuel Ramírez‐Zea

    Institute of Nutrition of Central America and Panama, Guatemala

    2 publications · 41 citations

    2

    h-index

  5. MF
    María F Kroker-Lobos

    Institute of Nutrition of Central America and Panama, Guatemala

    2 publications · 41 citations

    2

    h-index

1–5 of 107

Institutions

59

  1. Cancer Council NSW

    Sydney, Australia

    4 h-index

    5 publications

    343 citations

  2. University of Auckland

    Auckland, New Zealand

    4 h-index

    6 publications

    136 citations

  3. The University of Sydney

    Sydney, Australia

    4 h-index

    11 publications

    864 citations

  4. UNSW Sydney

    Sydney, Australia

    2 h-index

    2 publications

    168 citations

  5. Georgia Institute of Technology

    Atlanta, United States

    2 h-index

    4 publications

    396 citations

  6. The University of Adelaide

    Adelaide, Australia

    2 h-index

    3 publications

    89 citations

  7. Institute of Nutrition of Central America and Panama

    Guatemala City, Guatemala

    2 h-index

    6 publications

    104 citations

  8. Michigan State University

    East Lansing, United States

    2 h-index

    3 publications

    181 citations

1–8 of 59

Venues

  1. BMC Public Health

    3 publications · 128 citations

    3

    h-index

  2. Health Promotion International

    2 publications · 115 citations

    2

    h-index

  3. SSRN Electronic Journal

    Repository · 2 publications · 65 citations

    2

    h-index

  4. Journal of Marketing

    JM · 2 publications · 60 citations

    2

    h-index

  5. Nutrition & Dietetics

    1 publications · 29 citations

    1

    h-index

1–5