Concepedia

Effects of nutrient content claims, sports celebrity endorsements and premium offers on pre‐adolescent children's food preferences: experimental research

Helen Dixon, Maree Scully, Philippa Niven, Bridget Kelly, Kathy Chapman, Robert J. Donovan, Jane Martin, Louise A. Baur, David Crawford, Melanie Wakefield

Pediatric Obesity · 2013 · 138 citations · 25 references

DOI

Abstract

Nutrient content claims and sports celebrity endorsements influence pre-adolescent children's preferences towards EDNP food products displaying them. Policy interventions to reduce the impact of unhealthy food marketing to children should limit the use of these promotions.

References

25

A power primer.

Jacob Cohen · Psychological Bulletin · 1992 · 41.2K citations

, , +11

The 30-Second Effect

Dina L. G. Borzekowski, Thomas N. Robinson · Journal of the American Dietetic Association · 2001 · 554 citations

, , +5

Does Advertising Literacy Mediate the Effects of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice

Sonia Livingstone, Ellen Helsper · Journal of Communication · 2006 · 379 citations · Full text

The effects of television advertisements for junk food versus nutritious food on children's food attitudes and preferences

Helen Dixon, Maree Scully, Melanie Wakefield et al. · Social Science & Medicine · 2007 · 357 citations

, , +13

Influence of Licensed Characters on Children's Taste and Snack Preferences

Christina A. Roberto, Jenny Baik, Jennifer L. Harris et al. · PEDIATRICS · 2010 · 297 citations