Preference Comparison

Preference Comparison is a scholarly contribution that systematically evaluates and ranks alternative options, models, or outcomes based on expressed or inferred preferences within a given decision-making or evaluative framework.

509

Publications

40K

Citations

1K

Authors

508

Institutions

Publications per year

2017–2026

76

Authors

1K

  1. IS
    Itamar Simonson

    Stanford University, United States

    6 publications · 2K citations

    6

    h-index

  2. PS
    Paul Slovic

    Decision Research, United States

    5 publications · 2.5K citations

    5

    h-index

  3. RD
    Ravi Dhar

    Yale University, United States

    4 publications · 487 citations

    4

    h-index

  4. PC
    Peter C. Fishburn

    AT&T (United States), United States

    4 publications · 106 citations

    4

    h-index

  5. CK
    Christopher K. Hsee

    University of Chicago, United States

    4 publications · 579 citations

    4

    h-index

1–5 of 1K

Venues

  1. Journal of Marketing Research

    14 publications · 1.2K citations

    14

    h-index

  2. Journal of Consumer Research

    JCR · 11 publications · 2.3K citations

    11

    h-index

  3. Journal of Mathematical Psychology

    10 publications · 480 citations

    10

    h-index

  4. Management Science

    10 publications · 2.5K citations

    10

    h-index

  5. European Journal of Operational Research

    10 publications · 561 citations

    10

    h-index

1–5