Concepedia

Predictive Targeting

Predictive Targeting is a data-driven retargeting method that leverages machine learning models to identify and prioritize users most likely to convert based on their historical behavioral patterns and probabilistic engagement forecasts.

19

Publications

1.7K

Citations

58

Authors

36

Institutions

Publications per year

2017–2026

9

Parents

Publications

19

Forecasting economic time series using targeted predictors

Jushan Bai, Serena Ng · Journal of Econometrics · 2008 · 721 citations

, , +14

Physical Organic Approach to Persistent, Cyclable, Low-Potential Electrolytes for Flow Battery Applications

Christo S. Sevov, David P. Hickey, Monique E. Cook et al. · Journal of the American Chemical Society · 2017 · 202 citations

, , +17

Targeting Prospective Customers: Robustness of Machine-Learning Methods to Typical Data Challenges

Duncan Simester, Artem Timoshenko, Spyros I. Zoumpoulis · Management Science · 2019 · 132 citations

, , +13

Issues and problems in applying neural computing to target marketing

Jacob Zahavi, Nissan Levin · Journal of Direct Marketing · 1997 · 83 citations

, , +15

Face recognition at a distance system for surveillance applications

Frederick W. Wheeler, Richard L. Weiss, Peter Tu · 2010 · 71 citations

, , +16

1–5 of 19

Authors

58

  1. NL
    Nissan Levin

    Tel Aviv University, Israel

    2 publications · 108 citations

    2

    h-index

  2. DV
    Dirk Van den Poel

    Ghent University, Belgium

    2 publications · 76 citations

    2

    h-index

  3. KW
    Koen W. De Bock

    Institut d'Economie Scientifique Et de Gestion, France

    2 publications · 76 citations

    2

    h-index

  4. ‪C
    ‪Emanuele Ciani

    Bank of Italy, Italy

    1 publications · 24 citations

    1

    h-index

  5. MS
    Melanie S. Sanford

    University of Michigan, United States

    1 publications · 202 citations

    1

    h-index

1–5 of 58

Institutions

36

  1. Tel Aviv University

    Tel Aviv, Israel

    3 h-index

    4 publications

    143 citations

  2. Polytechnic Institute of Porto

    Porto, Portugal

    1 h-index

    3 publications

    66 citations

  3. Stellar Exploration (United States)

    San Luis Obispo, United States

    1 h-index

    1 publications

    62 citations

  4. Argonne National Laboratory

    Lemont, United States

    1 h-index

    8 publications

    1.6K citations

  5. Ghent University

    Ghent, Belgium

    1 h-index

    2 publications

    130 citations

  6. Tsinghua University

    Beijing, China

    1 h-index

    1 publications

    721 citations

  7. Columbia University

    New York, United States

    1 h-index

    1 publications

    721 citations

  8. Chinese Academy of Sciences

    Beijing, China

    1 h-index

    3 publications

    69 citations

1–8 of 36

Venues

  1. Journal of Direct Marketing

    JDM · 2 publications · 108 citations

    2

    h-index

  2. IEEE Access

    1 publications · 36 citations

    1

    h-index

  3. Management Science

    1 publications · 132 citations

    1

    h-index

  4. Procedia Computer Science

    1 publications · 23 citations

    1

    h-index

  5. Scholarship@Western (Western University)

    Repository · 1 publications · 27 citations

    1

    h-index

1–5