Open Auctions

Open Auctions is a programmatic advertising mechanism in which ad impressions are universally available for real-time bidding by any participating advertiser, distinguished from private or preferred deals by its unrestricted and competitive market structure.

120

Publications

8.5K

Citations

242

Authors

163

Institutions

Publications per year

2017–2026

13

Variants

Open Exchange

Authors

242

  1. GS
    Galit Shmueli

    National Tsing Hua University, Taiwan

    4 publications · 185 citations

    4

    h-index

  2. RB
    Ravi Bapna

    University of Minnesota, United States

    4 publications · 288 citations

    4

    h-index

  3. WJ
    Wolfgang Jank

    University of Maryland, College Park, United States

    4 publications · 185 citations

    4

    h-index

  4. PA
    Philip A. Haile

    Yale University, United States

    3 publications · 287 citations

    3

    h-index

  5. SA
    Susan Athey

    Stanford University, United States

    3 publications · 135 citations

    3

    h-index

1–5 of 242

Venues

  1. SSRN Electronic Journal

    Repository · 14 publications · 524 citations

    11

    h-index

  2. RePEc: Research Papers in Economics

    Repository · 4 publications · 109 citations

    4

    h-index

  3. Games and Economic Behavior

    4 publications · 452 citations

    4

    h-index

  4. Marketing Science

    4 publications · 315 citations

    4

    h-index

  5. Management Science

    3 publications · 208 citations

    3

    h-index

1–5