Open Auctions
Open Auctions is a programmatic advertising mechanism in which ad impressions are universally available for real-time bidding by any participating advertiser, distinguished from private or preferred deals by its unrestricted and competitive market structure.
120
Publications
8.5K
Citations
242
Authors
163
Institutions
Publications per year
2017–2026
13
Variants
Open Exchange
Parents
120
Auction Theory: A Guide to the Literature
Paul Klemperer · Journal of Economic Surveys · 1999 · 1.4K citations
How Auctions Work for Wine and Art
Orley Ashenfelter · The Journal of Economic Perspectives · 1989 · 681 citations · Full text
Price Formation in Double Auctions
Steven Gjerstad, John Dickhaut · Games and Economic Behavior · 1998 · 371 citations
Business, Economics, Auction Theory +12
Standard Auctions with Financially Constrained Bidders
Yeon‐Koo Che, Ian Gale · The Review of Economic Studies · 1998 · 368 citations
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163

University of Minnesota
Minneapolis, United States
4 h-index
4 publications
626 citations
Stanford University
Stanford, United States
4 h-index
9 publications
395 citations
University of Michigan
Ann Arbor, United States
3 h-index
6 publications
256 citations
University of Wisconsin–Madison
Madison, United States
3 h-index
3 publications
609 citations
University of Connecticut
Storrs, United States
3 h-index
5 publications
310 citations

University of Alberta
Edmonton, Canada
3 h-index
3 publications
118 citations
Indian School of Business
Hyderabad, India
3 h-index
3 publications
158 citations
Yahoo (United States)
Sunnyvale, United States
3 h-index
10 publications
248 citations
1–8 of 163
Repository · 14 publications · 524 citations
11
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Repository · 4 publications · 109 citations
4
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4 publications · 452 citations
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4 publications · 315 citations
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3 publications · 208 citations
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