Omnichannel Operating Model

An Omnichannel Operating Model is a digital operating model that integrates multiple customer engagement channels into a unified, customer-centric system, enabling seamless interactions and consistent service delivery across physical, digital, and hybrid touchpoints.

5

Publications

291

Citations

13

Authors

7

Institutions

Publications per year

2017–2026

5

Authors

13

  1. SV
    Sara Verlinde

    Vrije Universiteit Brussel, Belgium

    1 publications · 167 citations

    1

    h-index

  2. HB
    Heleen Buldeo

    Vrije Universiteit Brussel, Belgium

    1 publications · 167 citations

    1

    h-index

  3. LR
    Lourdes Rivero Gutiérrez

    Universidad Rey Juan Carlos, Spain

    1 publications · 14 citations

    1

    h-index

  4. CM
    Cathy Macharis

    Vrije Universiteit Brussel, Belgium

    1 publications · 167 citations

    1

    h-index

  5. MW
    Manman Wang

    University of Science and Technology of China, China

    1 publications · 29 citations

    1

    h-index

1–5 of 13

Venues

  1. Frontiers in Psychology

    1 publications · 14 citations

    1

    h-index

  2. Information

    1 publications · 28 citations

    1

    h-index

  3. Sustainability

    1 publications · 29 citations

    1

    h-index

  4. 1

    h-index

  5. 1

    h-index

1–5