Concepedia
Statistics
Publications
47
Citations
1.6K
H-Index
23
Active since
1948
Affiliations
University of Kassel(Current)
University College of Applied Science
Bielefeld University
Ralf Wagner is an author at University of Kassel specializing in management, business, and marketing.
Top concepts
ManagementMarketingBusinessConsumer ResearchConsumer BehaviorCustomer SatisfactionDigital MarketingInteractive MarketingEngineeringBranding
Publications per year
1948–2025
Antecedents to the Adoption of Mobile Payment in China and Italy: an Integration of UTAUT2 and Innovation Resistance Theory
Giacomo Migliore, Ralf Wagner, Felipe Schneider Cechella et al. · Information Systems Frontiers · 2022 · 217 citations · Full text
Putting sustainable supply chain management into base of the pyramid research
Raja Usman Khalid, Stefan Seuring, Philip Beske et al. · Supply Chain Management An International Journal · 2015 · 128 citations
Engineering, Sustainable Development, Technological Integration +24
Green supply chain management in food retailing: survey-based evidence in Croatia
Kristina Petljak, Katrin Zulauf, Ivana Štulec et al. · Supply Chain Management An International Journal · 2018 · 117 citations · Full text
Green Marketing, Tourism Supply, Agricultural Economics +18
Cultural Influence on Luxury Value Perceptions: Collectivist vs. Individualist Luxury Perceptions
Farhad Aliyev, Ralf Wagner · Journal of International Consumer Marketing · 2017 · 68 citations
Customer Satisfaction, Luxury, Consumer Study +23
The Internet of Things – Chance and challenge in industrial business relationships
Christine Falkenreck, Ralf Wagner · Industrial Marketing Management · 2017 · 64 citations
Engineering, Industrial Internet Of Things, Smart Systems +13
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