Concepedia

Katrin Zulauf

KZ

Statistics

Publications

11

Citations

397

H-Index

11

Active since

2013

Affiliations

University of Kassel(Current)

Katrin Zulauf is an author at University of Kassel specializing in business, internationalization strategy, and consumer behavior.

Publications per year

2013–2024

11

Publications

11

Green supply chain management in food retailing: survey-based evidence in Croatia

Kristina Petljak, Katrin Zulauf, Ivana Štulec et al. · Supply Chain Management An International Journal · 2018 · 119 citations · Full text

Management, Environmental Management, Supply Chain Management +16

Virtual Reality Experience of Mega Sports Events: A Technology Acceptance Study

Ludovica Capasa, Katrin Zulauf, Ralf Wagner · Journal of theoretical and applied electronic commerce research · 2022 · 66 citations · Full text

Social Sciences, Behavioral Sciences, Social Psychology +13

Online Shopping Therapy: If You Want to Be Happy, Shop around

Katrin Zulauf, Ralf Wagner · Journal of International Consumer Marketing · 2021 · 36 citations

Business, Psychology, Retail Management +11

Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles

Elena Higueras‐Castillo, Francisco Liébana‐Cabanillas, Manuel Alonso Dos Santos et al. · Sustainable Development · 2024 · 36 citations · Full text

Business, Marketing, Marketing Management +13

Urban and Rural Sustainability: Divergent Concepts and Their Consequences for Marketing

Katrin Zulauf, Ralf Wagner · Frontiers in Sustainability · 2021 · 25 citations · Full text

Social Sciences, Marketing, Marketing Management +16

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