Museum Advertising is a strategic communication practice within museum marketing that involves the paid dissemination of promotional messages through various media channels to increase public awareness, attract visitors, and position the museum or its exhibitions in the cultural marketplace.
28
Publications
1.2K
Citations
36
Authors
10
Institutions
Publications per year
2017–2026
5
Parents
Publications
28
Museum International · 1996 · 254 citations
A marketing revolution in museums?
Fiona McLean · Journal of Marketing Management · 1995 · 65 citations
1–5 of 28
Authors
36
- FM
4
h-index
- JT
2
h-index
- RR
2
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- FN
1
h-index
- LP
1
h-index
1–5 of 36
Institutions
10
University of Stirling
Stirling, United Kingdom
4 h-index
4 publications
156 citations
Dart Center for Journalism and Trauma
New York, United States
1 h-index
1 publications
12 citations
Universitas Gadjah Mada
Yogyakarta, Indonesia
1 h-index
4 publications
48 citations
George Mason University
Fairfax, United States
1 h-index
1 publications
56 citations
Universidad de Extremadura
Badajoz, Spain
1 h-index
4 publications
104 citations
Universidad Rey Juan Carlos
Madrid, Spain
1 h-index
1 publications
26 citations
Emory University
Atlanta, United States
1 h-index
3 publications
144 citations
University of Westminster
London, United Kingdom
1 h-index
2 publications
90 citations
1–8 of 10
Venues
- Museum Management and Curatorship
3 publications · 159 citations
3
h-index
- International Journal of Museum Management and Curatorship
3 publications · 150 citations
3
h-index
- Perspectives
2 publications · 77 citations
2
h-index
- Journal of Travel Research
JTR · 2 publications · 125 citations
2
h-index
- The International Journal of the Inclusive Museum
1 publications · 17 citations
1
h-index
1–5