International Journal of Museum Management and Curatorship · 2001 · 67 citations · 0 references
HumanitiesCultural StudiesAudience StudiesCultureMuseum StudiesMuseum DisplayMuseum InterpretationMuseum MarketingMuseum PerformanceMuseum TheoryVisitor StudiesCultural Exhibition ManagementMuseum AdvertisingMuseum BrandingMuseum CuratorshipMuseum Exhibit DesignMuseum PromotionMuseum Reputation ManagementMuseum Storytelling
(2001). New Ways of Experiencing Culture: the Role of Museums and Marketing Implications. Museum Management and Curatorship: Vol. 19, No. 4, pp. 417-425.