Concepedia

Monetization Of Complementary Goods

Monetization of Complementary Goods is a platform monetization strategy that involves generating revenue from products or services that enhance the value or functionality of a core platform offering, thereby leveraging interdependent consumption relationships to increase overall platform profitability.

6

Publications

356

Citations

14

Authors

11

Institutions

Publications per year

2017–2026

0

Parents

Publications

6

A Theory of Monopoly of Complementary Goods

Lester G. Telser · The Journal of Business · 1979 · 120 citations

, , +13

A Bertrand model of pricing of complementary goods under information asymmetry

Xiaohang Yue, Samar K. Mukhopadhyay, Xiaowei Zhu · Journal of Business Research · 2006 · 115 citations

, , +16

An Efficient and Incentive Compatible Dynamic Auction for Multiple Complements

Ning Sun, Zaifu Yang · Journal of Political Economy · 2014 · 44 citations

, , +17

Complementary Goods: Creating, Capturing, and Competing for Value

Taylan Yalcin, Elie Ofek, Oded Koenigsberg et al. · Marketing Science · 2013 · 38 citations

, , +17

Distribution channel choice in a market with complementary goods

Anne T. Coughlan · International Journal of Research in Marketing · 1987 · 25 citations

, , +13

1–5 of 6

Authors

14

  1. ZY
    Zaifu Yang

    Yokohama National University, Japan

    1 publications · 44 citations

    1

    h-index

  2. XZ
    Xiaowei Zhu

    West Chester University, United States

    1 publications · 115 citations

    1

    h-index

  3. LG
    Lester G. Telser

    University of Chicago, United States

    1 publications · 120 citations

    1

    h-index

  4. NS
    Ning Sun

    Yokohama National University, Japan

    1 publications · 44 citations

    1

    h-index

  5. EO
    Elie Ofek

    Harvard University, United States

    1 publications · 38 citations

    1

    h-index

1–5 of 14

Institutions

11

  1. Chapman University

    Orange, United States

    1 h-index

    1 publications

    38 citations

  2. Reichman University

    Herzliya, Israel

    1 h-index

    1 publications

    38 citations

  3. Harvard University

    Cambridge, United States

    1 h-index

    1 publications

    38 citations

  4. University of Wisconsin–Milwaukee

    Milwaukee, United States

    1 h-index

    2 publications

    230 citations

  5. University of York

    York, United Kingdom

    1 h-index

    1 publications

    44 citations

  6. Shanghai University of Finance and Economics

    Shanghai, China

    1 h-index

    1 publications

    44 citations

  7. Télécom Paris

    Palaiseau, France

    1 h-index

    2 publications

    28 citations

  8. West Chester University

    West Chester, United States

    1 h-index

    1 publications

    115 citations

1–8 of 11

Venues

  1. Journal of Business Research

    JBR · 1 publications · 115 citations

    1

    h-index

  2. International Journal of Research in Marketing

    IJRM · 1 publications · 25 citations

    1

    h-index

  3. Marketing Science

    1 publications · 38 citations

    1

    h-index

  4. SSRN Electronic Journal

    Repository · 1 publications · 14 citations

    1

    h-index

  5. The Journal of Business

    JB · 1 publications · 120 citations

    1

    h-index

1–5