Concepedia

Mobile Impulse Buying

Mobile Impulse Buying is a consumer behavior phenomenon characterized by the spontaneous and unplanned purchase decision made through a mobile device, distinguished from other forms of impulse buying by its reliance on mobile technology,即时 accessibility, and context-aware marketing stimuli.

28

Publications

2.2K

Citations

75

Authors

40

Institutions

Publications per year

2017–2026

24

Parents

Publications

28

Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing

Xiabing Zheng, Jinqi Men, Feng Yang et al. · International Journal of Information Management · 2019 · 474 citations

, , +16

What drives impulse buying behaviors in a mobile auction? The perspective of the Stimulus-Organism-Response model

Chia‐Chen Chen, Jun-You Yao · Telematics and Informatics · 2018 · 357 citations

, , +13

Consumer perceived value and impulse buying behavior on mobile commerce: The moderating effect of social influence

Feng Yang, Jing Tang, Jinqi Men et al. · Journal of Retailing and Consumer Services · 2021 · 218 citations

, , +16

Effects of mobile augmented reality apps on impulse buying behavior: An investigation in the tourism field

Hai‐Ninh Do, Wurong Shih, Quang-An Ha · Heliyon · 2020 · 202 citations · Full text

, , +17

The effects of product involvement and impulse buying on purchase intentions in mobile text advertising

Dimitris Drossos, Flora Kokkinaki, George M. Giaglis et al. · Electronic Commerce Research and Applications · 2014 · 82 citations

, , +17

1–5 of 28

Authors

75

  1. JM
    Jinqi Men

    University of Science and Technology of China, China

    2 publications · 692 citations

    2

    h-index

  2. SA
    Simone Aiolfi

    University of Parma, Italy

    2 publications · 77 citations

    2

    h-index

  3. XZ
    Xiabing Zheng

    University of Science and Technology of China, China

    2 publications · 692 citations

    2

    h-index

  4. QH
    Quang-An Ha

    University of Economics Ho Chi Minh City, Vietnam

    2 publications · 270 citations

    2

    h-index

  5. CP
    Cheol Park

    Korea University, South Korea

    2 publications · 54 citations

    2

    h-index

1–5 of 75

Institutions

40

  1. University of Science and Technology of China

    Hefei, China

    2 h-index

    7 publications

    2.3K citations

  2. University of Economics Ho Chi Minh City

    Ho Chi Minh City, Vietnam

    2 h-index

    3 publications

    472 citations

  3. Chungbuk National University

    Cheongju-si, South Korea

    2 h-index

    2 publications

    54 citations

  4. University of Parma

    Parma, Italy

    2 h-index

    5 publications

    188 citations

  5. Korea University

    Seoul, South Korea

    2 h-index

    2 publications

    54 citations

  6. Hankuk University of Foreign Studies

    Seoul, South Korea

    2 h-index

    2 publications

    54 citations

  7. National Chung Hsing University

    Taichung, Taiwan

    1 h-index

    2 publications

    714 citations

  8. Harbin University of Commerce

    Harbin, China

    1 h-index

    1 publications

    39 citations

1–8 of 40

Venues

  1. Electronic Commerce Research and Applications

    2 publications · 127 citations

    2

    h-index

  2. International Journal of Mobile Communications

    IJMC · 2 publications · 42 citations

    2

    h-index

  3. Journal of Consumer Behaviour

    1 publications · 80 citations

    1

    h-index

  4. Journal of Retailing and Consumer Services

    1 publications · 218 citations

    1

    h-index

  5. Journal of Asian Finance Economics and Business

    JAFEB · 1 publications · 28 citations

    1

    h-index

1–5