Concepedia

Cheol Park

CP

43

Publications

3.8K

Citations

23

H-Index

1972

Active since

Affiliations

Korea University(Current)

Chungbuk National University

Hankuk University of Foreign Studies

Korea Atomic Energy Research Institute

Sungkyunkwan University

Cheol Park is an author at Korea University specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchCustomer SatisfactionEngineeringConsumer BehaviorInteractive MarketingDigital MarketingConsumer Decision Making

Publications per year

1972–2022

43

Publications

43

Information direction, website reputation and eWOM effect: A moderating role of product type

Cheol Park, Thae Min Lee · Journal of Business Research · 2008 · 939 citations

Customer Satisfaction, Online Customer Behavior, Information Direction +12

A cross‐cultural comparison of Internet buying behavior

Cheol Park, Jongkun Jun · International Marketing Review · 2003 · 415 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +20

Monitoring and Structure of Debt Contracts

Cheol Park · The Journal of Finance · 2000 · 386 citations

Maturity Structures, Financial Risk, Bankruptcy +17

Efficient or enjoyable? Consumer values of eating-out and fast food restaurant consumption in Korea

Cheol Park · International Journal of Hospitality Management · 2004 · 307 citations

Food Choice, Customer Satisfaction, Economics +12

Antecedents of Online Reviews’ Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers

Cheol Park, Thae Min Lee · Journal of Interactive Marketing · 2009 · 251 citations

Rows per page

1–5 of 43