Concepedia

Thae Min Lee

TM

4

Publications

1.3K

Citations

4

H-Index

2008

Active since

Affiliations

Korea University(Current)

Chungbuk National University

Thae Min Lee is an author at Korea University specializing in marketing, management, and digital marketing.

Top concepts

MarketingManagementBusinessTechnologyMobile MarketingConsumer ResearchDigital MarketingInteractive MarketingPsychologyEngineering

Publications per year

2008–2015

4

Publications

4

Information direction, website reputation and eWOM effect: A moderating role of product type

Cheol Park, Thae Min Lee · Journal of Business Research · 2008 · 939 citations

Customer Satisfaction, Online Customer Behavior, Information Direction +12

Antecedents of Online Reviews’ Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers

Cheol Park, Thae Min Lee · Journal of Interactive Marketing · 2009 · 251 citations

Mobile technology usage and B2B market performance under mandatory adoption

Thae Min Lee, Cheol Park · Industrial Marketing Management · 2008 · 95 citations

Mobile Marketing, Business-to-business Research, Mobile Commerce +9

Do mobile shoppers feel smart in the smartphone age?

Cheol Park, Jong Kun Jun, Thae Min Lee · International Journal of Mobile Communications · 2015 · 20 citations

Consumer Uncertainty, Engineering, Mobile Interaction +25

Rows per page

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