Concepedia

Message Virality

Message Virality is a construct in networked communication that denotes the extent to which a message propagates rapidly and widely across digital networks through iterative sharing by users.

40

Publications

2.9K

Citations

115

Authors

70

Institutions

Publications per year

2017–2026

17

Parents

Publications

40

RT to Win! Predicting Message Propagation in Twitter

Saša Petrović, Miles Osborne, Victor Lavrenko · Proceedings of the International AAAI Conference on Web and Social Media · 2021 · 371 citations · Full text

, , +10

The Effects of the Social Structure of Digital Networks on Viral Marketing Performance

Mauro Bampo, Michael T. Ewing, Dineli R Mather et al. · Information Systems Research · 2008 · 311 citations · Full text

, , +14

Redefining virality in less broad strokes: Predicting viral behavioral intentions from motivations and uses of Facebook and Twitter

Saleem Alhabash, Anna R. McAlister · New Media & Society · 2014 · 223 citations

, , +15

Between Likes and Shares: Effects of Emotional Appeal and Virality on the Persuasiveness of Anticyberbullying Messages on Facebook

Saleem Alhabash, Anna R. McAlister, Amy Hagerstrom et al. · Cyberpsychology Behavior and Social Networking · 2013 · 163 citations

, , +13

Hashtags and information virality in networked social movement

Rong Wang, Wenlin Liu, Shuyang Gao · Online Information Review · 2016 · 142 citations

, , +12

1–5 of 40

Authors

115

  1. SA
    Saleem Alhabash

    Michigan State University, United States

    3 publications · 487 citations

    3

    h-index

  2. AR
    Anna R. McAlister

    Michigan State University, United States

    3 publications · 487 citations

    3

    h-index

  3. WL
    Wenlin Liu

    University of Houston, United States

    2 publications · 166 citations

    2

    h-index

  4. ET
    Elizabeth Taylor Quilliam

    Michigan State University, United States

    2 publications · 264 citations

    2

    h-index

  5. MT
    Michael T. Ewing

    Monash University, Australia

    2 publications · 386 citations

    2

    h-index

1–5 of 115

Institutions

70

  1. Michigan State University

    East Lansing, United States

    4 h-index

    18 publications

    2.3K citations

  2. Monash University

    Melbourne, Australia

    2 h-index

    6 publications

    1.4K citations

  3. University of Amsterdam

    Amsterdam, The Netherlands

    1 h-index

    2 publications

    52 citations

  4. Colciencias

    Bogotá, Colombia

    1 h-index

    1 publications

    78 citations

  5. National Central University

    Taoyuan City, Taiwan

    1 h-index

    1 publications

    30 citations

  6. Indian Institute of Technology Bombay

    Mumbai, India

    1 h-index

    3 publications

    135 citations

  7. Centre for Social Sciences

    Budapest, Hungary

    1 h-index

    1 publications

    47 citations

  8. Imperial College London

    London, United Kingdom

    1 h-index

    2 publications

    42 citations

1–8 of 70

Venues

  1. Computers in Human Behavior

    2 publications · 206 citations

    2

    h-index

  2. Communication Monographs

    2 publications · 45 citations

    2

    h-index

  3. Journal of Management and Research

    1 publications · 23 citations

    1

    h-index

  4. IEEE Transactions on Network Science and Engineering

    NSE · 1 publications · 26 citations

    1

    h-index

  5. Cyberpsychology Behavior and Social Networking

    1 publications · 163 citations

    1

    h-index

1–5