Message Source Cues
Message Source Cues is a construct in message design that refers to the perceptible indicators of a message's origin, such as the communicator's credibility, expertise, or affiliative characteristics, which influence the receiver's interpretation and evaluation of the message's content.
100
Publications
12.8K
Citations
243
Authors
127
Institutions
Publications per year
2017–2026
35
Parents
100
Audience Involvement in Advertising: Four Levels
Anthony G. Greenwald, Clark Leavitt · Journal of Consumer Research · 1984 · 1K citations
Business, Marketing, Psychology +17
1–5 of 100
243
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University of North Carolina at Chapel Hill, United States
2 publications · 40 citations
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2
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2
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University of North Carolina at Chapel Hill, United States
2 publications · 40 citations
2
h-index
1–5 of 243
127

University of Minnesota
Minneapolis, United States
4 h-index
6 publications
261 citations
The Ohio State University
Columbus, United States
4 h-index
6 publications
1.2K citations
Michigan State University
East Lansing, United States
4 h-index
5 publications
412 citations
University of Iowa
Iowa City, United States
3 h-index
4 publications
183 citations
University of North Carolina at Chapel Hill
Chapel Hill, United States
3 h-index
21 publications
845 citations
George Washington University
Washington, United States
3 h-index
3 publications
91 citations

The University of Queensland
Brisbane, Australia
3 h-index
4 publications
140 citations
Georgetown University
Washington, United States
2 h-index
2 publications
95 citations
1–8 of 127
5 publications · 6.2K citations
5
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4 publications · 225 citations
4
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3 publications · 211 citations
3
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PSPB · 3 publications · 234 citations
3
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2 publications · 40 citations
2
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