Concepedia

Message Salience

Message Salience is a theoretical construct within message design that denotes the degree to which a message distinguishes itself from its context by attracting attention and enhancing comprehension through salient informational, linguistic, or visual features.

29

Publications

1.3K

Citations

78

Authors

53

Institutions

Publications per year

2017–2026

3

Parents

Publications

29

Vividness can undermine the persuasiveness of messages.

Kurt P. Frey, Alice H. Eagly · Journal of Personality and Social Psychology · 1993 · 137 citations

, , +11

Vividness Can Undermine or Enhance Message Processing: The Moderating Role of Vividness Congruency

Stephen M. Smith, David R. Shaffer · Personality and Social Psychology Bulletin · 2000 · 129 citations

, , +14

Predicting Cigarette Use: The Need to Incorporate Measures of Salience in the Theory of Reasoned Action<sup>1,</sup><sup>2</sup>

Richard J. Budd · Journal of Applied Social Psychology · 1986 · 90 citations

, , +10

What it Takes to Get Passed On: Message Content, Style, and Structure as Predictors of Retransmission in the Boston Marathon Bombing Response

Jeannette Sutton, C. Ben Gibson, Emma S. Spiro et al. · PLoS ONE · 2015 · 84 citations · Full text

, , +16

Culturally Sensitive AIDS Educational Videos for African American Audiences: Effects of Source, Message, Receiver, and Context

Gregory M. Herek, J. Roy Gillis, Eric K. Glunt et al. · American Journal of Community Psychology · 1998 · 80 citations

, , +16

1–5 of 29

Authors

78

  1. KP
    Kurt P. Frey

    Yale University, United States

    2 publications · 150 citations

    2

    h-index

  2. AH
    Alice H. Eagly

    Northwestern University, United States

    2 publications · 150 citations

    2

    h-index

  3. RG
    Richard Gonzalez

    University of Michigan, United States

    1 publications · 17 citations

    1

    h-index

  4. MR
    Martha Rogers

    Rogers (United States), United States

    1 publications · 16 citations

    1

    h-index

  5. SM
    Sandra Mullin

    The New World Foundation, United States

    1 publications · 10 citations

    1

    h-index

1–5 of 78

Institutions

53

  1. University of Exeter

    Exeter, United Kingdom

    2 h-index

    2 publications

    147 citations

  2. University of California, Davis

    Davis, United States

    1 h-index

    5 publications

    400 citations

  3. University of Colorado Colorado Springs

    Colorado Springs, United States

    1 h-index

    1 publications

    84 citations

  4. Institute for Christian Studies

    Toronto, Canada

    1 h-index

    1 publications

    80 citations

  5. Georgia College & State University

    Milledgeville, United States

    1 h-index

    1 publications

    129 citations

  6. Indian School of Business

    Hyderabad, India

    1 h-index

    1 publications

    48 citations

  7. Ministry of Health and Family Welfare

    New Delhi, India

    1 h-index

    1 publications

    10 citations

  8. Public Health Dayton & Montgomery County

    Dayton, United States

    1 h-index

    1 publications

    137 citations

1–8 of 53

Venues

  1. Journal of Personality and Social Psychology

    2 publications · 150 citations

    2

    h-index

  2. Tobacco Control

    2 publications · 32 citations

    2

    h-index

  3. Political Research Quarterly

    PRQ · 2 publications · 52 citations

    2

    h-index

  4. Journal of Applied Social Psychology

    2 publications · 147 citations

    2

    h-index

  5. Computers in Human Behavior

    1 publications · 38 citations

    1

    h-index

1–5