Message Discounting

Message Discounting is a psychological mechanism whereby an individual reduces the perceived credibility or influence of a persuasive message by attributing its intent or source to external, often biased or self-serving, motives rather than to objective validity.

20

Publications

1.7K

Citations

53

Authors

35

Institutions

Publications per year

2017–2026

10

Authors

53

  1. OW
    Oliver Wirth

    National Institute for Occupational Safety and Health, United States

    2 publications · 74 citations

    2

    h-index

  2. MH
    Michael H. Baumgardner

    Rutgers Sexual and Reproductive Health and Rights, Netherlands

    2 publications · 205 citations

    2

    h-index

  3. DC
    Dongwon Choi

    Kookmin University, South Korea

    2 publications · 48 citations

    2

    h-index

  4. HB
    Hyejin Bang

    Kookmin University, South Korea

    2 publications · 48 citations

    2

    h-index

  5. YH
    Yusuke Hayashi

    Pennsylvania State University, United States

    2 publications · 74 citations

    2

    h-index

1–5 of 53

Venues

  1. European Journal of Marketing

    EJM · 2 publications · 58 citations

    2

    h-index

  2. Communication Monographs

    2 publications · 446 citations

    2

    h-index

  3. Journal of Personality and Social Psychology

    2 publications · 205 citations

    2

    h-index

  4. Journal of Applied Psychology

    1 publications · 103 citations

    1

    h-index

  5. Journal of Science Communication

    1 publications · 43 citations

    1

    h-index

1–5