Meme Advertising is a form of digital marketing communication that leverages the stylistic, cultural, and replicative conventions of internet memes to promote products, services, or brands by embedding commercial messages within user-generated or meme-inspired content.
3
Publications
97
Citations
5
Authors
4
Institutions
Publications per year
2017–2026
1
Publications
3
Creative Use of Internet Memes in Advertising
Beata Bury · World Scientific News · 2016 · 15 citations
Business, Communication, Marketing +14
1–5 of 3
Authors
5
- SQ
1
h-index
- RW
1
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- AR
1
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- BB
1
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- WS
1
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1–5 of 5
Institutions
4
St Petersburg University
Saint Petersburg, Russia
1 h-index
1 publications
48 citations
Philological School of Higher Education
Wrocław, Poland
1 h-index
1 publications
15 citations
Dundee Dental Hospital
Dundee, United Kingdom
1 h-index
1 publications
48 citations
Griffith University
Brisbane, Australia
1 h-index
3 publications
102 citations
Towson University
Towson, United States
1 publications
17 citations
Institute of Business Management
Karachi, Pakistan
1 publications
12 citations
Kardan University
Kabul, Afghanistan
1 publications
12 citations
Fiji National University
Suva, Fiji
1 publications
12 citations
1–8 of 4
Venues
- Journal of Retailing and Consumer Services
1 publications · 34 citations
1
h-index
- Management Decision
1 publications · 48 citations
1
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- World Scientific News
1 publications · 15 citations
1
h-index
- Qualitative Market Research An International Journal
1 publications · 17 citations
- Cogent Business & Management
1 publications · 12 citations
1–5