Market Overlap

Market Overlap is a strategic construct in the study of multimarket competition that denotes the extent to which two or more firms compete simultaneously across multiple product or geographic markets, distinguished by its quantification of shared market presence as a determinant of competitive and cooperative interfirm dynamics.

54

Publications

3.1K

Citations

108

Authors

82

Institutions

Publications per year

2017–2026

14

Authors

108

  1. XV
    Xavier Vives

    IESE Business School, Spain

    4 publications · 408 citations

    4

    h-index

  2. ÁL
    Ángel L. López

    IESE Business School, Spain

    3 publications · 343 citations

    3

    h-index

  3. JD
    J. Douglas Carroll

    University of Pennsylvania, United States

    2 publications · 241 citations

    2

    h-index

  4. WS
    Wayne S. DeSarbo

    Pennsylvania State University, United States

    2 publications · 241 citations

    2

    h-index

  5. JJ
    Jeffrey J. Reuer

    Purdue University West Lafayette, United States

    2 publications · 74 citations

    2

    h-index

1–5 of 108

Venues

  1. Strategic Management Journal

    SMJ · 5 publications · 257 citations

    5

    h-index

  2. SSRN Electronic Journal

    Repository · 4 publications · 60 citations

    4

    h-index

  3. Journal of Marketing Research

    3 publications · 277 citations

    3

    h-index

  4. RePEc: Research Papers in Economics

    Repository · 2 publications · 40 citations

    2

    h-index

  5. Journal of Marketing

    JM · 2 publications · 59 citations

    2

    h-index

1–5