Concepedia

Keyword Targeting

Keyword Targeting is a strategic method in search engine communication that identifies and prioritizes specific terms or phrases to optimize content visibility and relevance for targeted user queries within search engine results.

9

Publications

641

Citations

21

Authors

14

Institutions

Publications per year

2017–2026

4

Parents

Publications

9

Finding advertising keywords on web pages

Wen-tau Yih, Joshua Goodman, Vitor R. Carvalho · 2006 · 338 citations

, , +16

Keyword Generation for Search Engine Advertising

Amruta Joshi, Rajeev Motwani · 2006 · 110 citations

, , +15

Cloak and dagger

David Y. Wang, Stefan Savage, Geoffrey M. Voelker · 2011 · 95 citations

, , +15

How should retail advertisers manage multiple keywords in paid search advertising?

Alex Jiyoung Kim, Sungha Jang, Hyun S. Shin · Journal of Business Research · 2019 · 21 citations

, , +14

Keyword targeting optimization in sponsored search advertising: Combining selection and matching

Hui-Ran Li, Yanwu Yang · Electronic Commerce Research and Applications · 2022 · 18 citations · Full text

, , +13

1–5 of 9

Authors

21

  1. GM
    Geoffrey M. Voelker

    University of California San Diego, United States

    1 publications · 95 citations

    1

    h-index

  2. EH
    Edrian Hadinata

    Pelita Harapan University, Indonesia

    1 publications · 13 citations

    1

    h-index

  3. ZY
    Ziqi Yuan

    Tsinghua University, China

    1 publications · 13 citations

    1

    h-index

  4. SJ
    Sungha Jang

    Kansas State University, United States

    1 publications · 21 citations

    1

    h-index

  5. HL
    Hui-Ran Li

    Southwest Jiaotong University, China

    1 publications · 18 citations

    1

    h-index

1–5 of 21

Institutions

14

  1. San Francisco State University

    San Francisco, United States

    2 h-index

    2 publications

    37 citations

  2. Hanyang University

    Seoul, South Korea

    1 h-index

    1 publications

    21 citations

  3. Sungkyunkwan University

    Seoul, South Korea

    1 h-index

    1 publications

    21 citations

  4. Stanford University

    Stanford, United States

    1 h-index

    2 publications

    220 citations

  5. Universitas Harapan Medan

    Medan, Indonesia

    1 h-index

    2 publications

    26 citations

  6. Carnegie Mellon University

    Pittsburgh, United States

    1 h-index

    1 publications

    338 citations

  7. Sichuan Normal University

    Chengdu, China

    1 h-index

    2 publications

    26 citations

  8. Pelita Harapan University

    Tangerang, Indonesia

    1 h-index

    2 publications

    26 citations

1–8 of 14

Venues

  1. Information Technology & Tourism

    ITT · 1 publications · 13 citations

    1

    h-index

  2. Iranian Journal of Applied Linguistics

    IJAL · 1 publications · 17 citations

    1

    h-index

  3. Electronic Commerce Research and Applications

    1 publications · 18 citations

    1

    h-index

  4. European Journal of Operational Research

    1 publications · 16 citations

    1

    h-index

  5. Journal of Business Research

    JBR · 1 publications · 21 citations

    1

    h-index

1–5