Innovation Pricing

Innovation Pricing is a strategic pricing approach that belongs to the category of market entry pricing methods, distinguished by its focus on capturing value from novel product attributes through premium pricing, dynamic pricing models, or value-based estimation techniques that reflect the perceived novelty and unique benefits delivered to early adopters.

104

Publications

8.2K

Citations

201

Authors

168

Institutions

Publications per year

2017–2026

26

Authors

201

  1. SR
    Steven R. Grenadier

    Stanford University, United States

    2 publications · 393 citations

    2

    h-index

  2. JM
    Joseph M. Crabb

    Colorado College, United States

    2 publications · 93 citations

    2

    h-index

  3. BR
    Brett R. Gordon

    Columbia University, United States

    2 publications · 311 citations

    2

    h-index

  4. RF
    R.T. Frambach

    Tilburg University, Netherlands

    2 publications · 272 citations

    2

    h-index

  5. TV
    T.M.M. Verhallen

    Tilburg University, Netherlands

    2 publications · 272 citations

    2

    h-index

1–5 of 201

Venues

  1. SSRN Electronic Journal

    Repository · 6 publications · 165 citations

    6

    h-index

  2. European Journal of Operational Research

    4 publications · 250 citations

    4

    h-index

  3. Management Science

    3 publications · 359 citations

    3

    h-index

  4. Marketing Science

    3 publications · 147 citations

    3

    h-index

  5. 2

    h-index

1–5