Concepedia

Influencer Classification

Influencer Classification is a methodological framework within influencer analysis that systematically categorizes social media users based on their influence characteristics, reach, engagement patterns, and domain relevance to distinguish distinct types of influencers in digital ecosystems.

49

Publications

2.6K

Citations

168

Authors

93

Institutions

Publications per year

2017–2026

38

Parents

Publications

49

Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship

Ana Rita Conde, Beatriz Casais · Journal of Business Research · 2023 · 256 citations · Full text

, , +10

The effects of visual congruence on increasing consumers’ brand engagement: An empirical investigation of influencer marketing on instagram using deep-learning algorithms for automatic image classification

Young Anna Argyris, Zuhui Wang, Yongsuk Kim et al. · Computers in Human Behavior · 2020 · 193 citations

, , +17

Digital Fame and Fortune in the age of Social Media: A Classification of social media influencers

Alexandra Ruiz‐Gomez · aDResearch ESIC International Journal of Communication Research · 2019 · 146 citations · Full text

, , +16

The web of influencers. A marketing-audience classification of (potential) social media influencers

Gaëlle Ouvrein, Sara Pabian, David Giles et al. · Journal of Marketing Management · 2021 · 125 citations · Full text

, , +13

Identifying topical influencers on twitter based on user behavior and network topology

Zeynep Zengin, Şule Gündüz Öğüdücü · Knowledge-Based Systems · 2017 · 123 citations

, , +15

1–5 of 49

Authors

168

  1. SR
    Sara Rosenthal

    Columbia University, United States

    2 publications · 74 citations

    2

    h-index

  2. SK
    Seungbae Kim

    University of California, Los Angeles, United States

    2 publications · 75 citations

    2

    h-index

  3. KM
    Kathleen McKeown

    Columbia University, United States

    2 publications · 74 citations

    2

    h-index

  4. XJ
    Xilun Jin

    University of Illinois Urbana-Champaign, United States

    1 publications · 13 citations

    1

    h-index

  5. SP
    Sara Pabian

    University of Antwerp, Belgium

    1 publications · 125 citations

    1

    h-index

1–5 of 168

Institutions

93

  1. Columbia University

    New York, United States

    2 h-index

    7 publications

    295 citations

  2. Sungkyunkwan University

    Seoul, South Korea

    2 h-index

    2 publications

    249 citations

  3. Ghent University

    Ghent, Belgium

    2 h-index

    3 publications

    255 citations

  4. National Opinion Research Center

    Chicago, United States

    1 h-index

    4 publications

    224 citations

  5. Stony Brook University

    Stony Brook, United States

    1 h-index

    2 publications

    386 citations

  6. Ocean Acoustical Services and Instrumentation Systems (United States)

    Lexington, United States

    1 h-index

    1 publications

    72 citations

  7. Ollscoil na Gaillimhe – University of Galway

    Galway, Ireland

    1 h-index

    2 publications

    100 citations

  8. University of Bergamo

    Bergamo, Italy

    1 h-index

    2 publications

    30 citations

1–8 of 93

Venues

  1. Journal of Business Research

    JBR · 2 publications · 302 citations

    2

    h-index

  2. Tobacco Control

    2 publications · 88 citations

    2

    h-index

  3. Computers in Human Behavior

    2 publications · 221 citations

    2

    h-index

  4. Health Promotion International

    1 publications · 50 citations

    1

    h-index

  5. Multimedia Tools and Applications

    1 publications · 21 citations

    1

    h-index

1–5