Yongsuk Kim

The effects of visual congruence on increasing consumers’ brand engagement: An empirical investigation of influencer marketing on instagram using deep-learning algorithms for automatic image classification

Young Anna Argyris, Zuhui Wang, Yongsuk Kim et al. · Computers in Human Behavior · 2020 · 193 citations

Business, Marketing, Marketing Management +17

The mediating role of vaccine hesitancy between maternal engagement with anti- and pro-vaccine social media posts and adolescent HPV-vaccine uptake rates in the US: The perspective of loss aversion in emotion-laden decision circumstances

Young Anna Argyris, Yongsuk Kim, Alexa Roscizewski et al. · Social Science & Medicine · 2021 · 45 citations

Social Sciences, Communication, Social Psychology +14

External Bridging and Internal Bonding: Unlocking the Generative Resources of Member Time and Attention Spent in Online Communities1

Yongsuk Kim, Sirkka L. Järvenpää, Bin Gu · MIS Quarterly · 2018 · 39 citations

Social Sciences, Organization Studies, Community Engagement +16

Emergence of Differing Electronic Communication Norms Within Partially Distributed Teams

Arik Cheshin, Yongsuk Kim, D. Bos Nathan et al. · Journal of Personnel Psychology · 2013 · 37 citations

Management, Communication, Organization Studies +17

Using Speech Acts to Elicit Positive Emotions for Complainants on Social Media

Young Anna Argyris, Kafui Monu, Yongsuk Kim et al. · Journal of Interactive Marketing · 2021 · 30 citations

Social Sciences, Communication, Social Psychology +11