Young Anna Argyris

The effects of visual congruence on increasing consumers’ brand engagement: An empirical investigation of influencer marketing on instagram using deep-learning algorithms for automatic image classification

Young Anna Argyris, Zuhui Wang, Yongsuk Kim et al. · Computers in Human Behavior · 2020 · 193 citations

Business, Marketing, Marketing Management +17

Behavioural interventions to reduce vaccine hesitancy driven by misinformation on social media

Kai Ruggeri, Samantha Vanderslott, Yuki Yamada et al. · BMJ · 2024 · 101 citations · Full text

Veterinary Medicine, Health Promotion, Infectious Diseases +17

The effects of the visual presentation of an Influencer's Extroversion on perceived credibility and purchase intentions—moderated by personality matching with the audience

Young Anna Argyris, Aziz Muqaddam · Journal of Retailing and Consumer Services · 2020 · 99 citations

Social Sciences, Marketing, Psychology +13

Detecting Medical Misinformation on Social Media Using Multimodal Deep Learning

Zuhui Wang, Zhaozheng Yin, Young Anna Argyris · IEEE Journal of Biomedical and Health Informatics · 2020 · 69 citations

Computing, Health Informatics, Infectious Diseases +10

Corporate Use of Social Media: Technology Affordance and External Stakeholder Relations

Young Anna Argyris, Kafui Monu · Journal of Organizational Computing and Electronic Commerce · 2015 · 65 citations

Social Sciences, Communication, Information Systems +16