Aziz Muqaddam

Instafamous and social media influencer marketing

Seung‐A Annie Jin, Aziz Muqaddam, Ehri Ryu · Marketing Intelligence & Planning · 2019 · 981 citations

Social Sciences, Communication, Marketing +17

Product placement 2.0: “Do Brands Need Influencers, or Do Influencers Need Brands?”

Seung‐A Annie Jin, Aziz Muqaddam · Journal of Brand Management · 2019 · 176 citations

Business, Marketing, Marketing Management +14

I trust what she's #endorsing on Instagram: moderating effects of parasocial interaction and social presence in fashion influencer marketing

Seung‐A Annie Jin, Ehri Ryu, Aziz Muqaddam · Journal of Fashion Marketing and Management · 2021 · 139 citations

Social Sciences, Communication, Marketing +17

The effects of the visual presentation of an Influencer's Extroversion on perceived credibility and purchase intentions—moderated by personality matching with the audience

Young Anna Argyris, Aziz Muqaddam · Journal of Retailing and Consumer Services · 2020 · 99 citations

Social Sciences, Marketing, Psychology +13

“Narcissism 2.0! Would narcissists follow fellow narcissists on Instagram?” the mediating effects of narcissists personality similarity and envy, and the moderating effects of popularity

Seung‐A Annie Jin, Aziz Muqaddam · Computers in Human Behavior · 2017 · 35 citations

Social Sciences, Psychology, Social Psychology +10