Concepedia

Host Marketing

Host Marketing is a strategic academic framework within player development that systematically leverages the institutional and environmental advantages of a host context to enhance athlete recruitment, engagement, and long-term performance outcomes.

16

Publications

654

Citations

33

Authors

24

Institutions

Publications per year

2017–2026

4

Parents

Publications

16

What makes an Airbnb host a superhost? Empirical evidence from San Francisco and the Bay Area

Ulrich Gunter · Tourism Management · 2017 · 135 citations

, , +7

Spectator-Based Brand Equity in Professional Soccer

Rui Biscaia, Abel Correia, Stephen Ross et al. · Sport Marketing Quarterly · 2013 · 80 citations · Full text

, , +14

Marketing the Host City: Analyzing Exposure Generated By a Sport Event

B. Christine Green, Carla A. Costa, M. Paula Fitzgerald · International Journal of Sports Marketing and Sponsorship · 2003 · 68 citations

, , +9

Emerging Issues in Olympic Sponsorship: Implications for Host Cities

Graham Brown · Sport Management Review · 2000 · 61 citations

, , +17

Olympic Games Host City Marketing: An Exploration of Expectations and Outcomes

Rick Burton · Sport Marketing Quarterly · 2003 · 54 citations

, , +15

1–5 of 16

Authors

33

  1. YC
    Yeojin Chung

    Southern Methodist University, United States

    1 publications · 14 citations

    1

    h-index

  2. JM
    João Marôco

    ISPA - Instituto Universitário, Portugal

    1 publications · 80 citations

    1

    h-index

  3. MD
    Michel Desbordes

    Université Paris-Sud, France

    1 publications · 16 citations

    1

    h-index

  4. XX
    Xiaoyan Xing

    Laurentian University, Canada

    1 publications · 24 citations

    1

    h-index

  5. LA
    Louise A. Heslop

    Carleton University, Canada

    1 publications · 24 citations

    1

    h-index

1–5 of 33

Institutions

24

  1. University of Ottawa

    Ottawa, Canada

    2 h-index

    2 publications

    67 citations

  2. University of Houston

    Houston, United States

    2 h-index

    4 publications

    64 citations

  3. Southern Cross University

    Lismore, Australia

    1 h-index

    1 publications

    61 citations

  4. Carleton University

    Ottawa, Canada

    1 h-index

    1 publications

    24 citations

  5. German Sport University Cologne

    Cologne, Germany

    1 h-index

    1 publications

    80 citations

  6. Amer Sports (France)

    Villefontaine, France

    1 h-index

    1 publications

    54 citations

  7. North-West University

    Potchefstroom, South Africa

    1 h-index

    2 publications

    36 citations

  8. University of Vienna

    Vienna, Austria

    1 h-index

    1 publications

    30 citations

1–8 of 24

Venues

  1. International Journal of Sports Marketing and Sponsorship

    IJSMS · 3 publications · 119 citations

    3

    h-index

  2. Sport Marketing Quarterly

    SMQ · 3 publications · 149 citations

    3

    h-index

  3. Sport Management Review

    2 publications · 77 citations

    2

    h-index

  4. Asian Business & Management

    1 publications · 30 citations

    1

    h-index

  5. Tourism Management

    1 publications · 135 citations

    1

    h-index

1–5