Rick Burton

Pindar's Pythian Odes: Essays in Interpretation

Douglas E. Gerber, Rick Burton · Phoenix · 1963 · 121 citations

Humanities, Literature, Textual Criticism +2

Changes in sponsorship value: Competencies and capabilities of successful sponsorship relationships

Francis Farrelly, Pascale Quester, Rick Burton · Industrial Marketing Management · 2006 · 111 citations

Management, Marketing, Marketing Management +11

Olympic Games Host City Marketing: An Exploration of Expectations and Outcomes

Rick Burton · Sport Marketing Quarterly · 2003 · 54 citations

Management, Economics, Marketing +15

Exploring the challenges facing female athletes as endorsers

John H. Antil, Rick Burton, Matthew J. Robinson · Journal of brand strategy · 2012 · 30 citations

Business, Marketing, Marketing Management +11

Sport Sponsorship in China: Transition and Evolution

Lizhong Geng, Rick Burton, Connie L. Blakemore · Sport Marketing Quarterly · 2002 · 28 citations

Management, Marketing, Marketing Management +14