Gross Margin Optimization

Gross Margin Optimization is a strategic financial management framework that systematically enhances a firm's gross margin by identifying and leveraging product, pricing, and cost structures to maximize profitability within category profitability management.

33

Publications

1.5K

Citations

98

Authors

39

Institutions

Publications per year

2017–2026

5

Authors

98

  1. BM
    Basil Manos

    Aristotle University of Thessaloniki, Greece

    2 publications · 54 citations

    2

    h-index

  2. KB
    Kent B. Monroe

    University of Illinois Urbana-Champaign, United States

    2 publications · 51 citations

    2

    h-index

  3. CB
    Charles B. Weinberg

    University of British Columbia, Canada

    2 publications · 138 citations

    2

    h-index

  4. AA
    Andris A. Zoltners

    Northwestern University, United States

    2 publications · 51 citations

    2

    h-index

  5. GB
    George B. Matanga

    United States Bureau of Reclamation, United States

    1 publications · 72 citations

    1

    h-index

1–5 of 98

Venues

  1. AgEcon Search (University of Minnesota, USA)

    Repository · 2 publications · 21 citations

    2

    h-index

  2. Management Science

    2 publications · 138 citations

    2

    h-index

  3. Water Resources Research

    2 publications · 192 citations

    2

    h-index

  4. Journal of Marketing

    JM · 2 publications · 51 citations

    2

    h-index

  5. Genetics Selection Evolution

    GSE · 1 publications · 33 citations

    1

    h-index

1–5