Concepedia

Email Analytics

Email Analytics is a methodological framework within digital marketing research that systematically measures, analyzes, and interprets quantifiable and behavioral data from email campaigns to evaluate performance, optimize engagement strategies, and infer causal relationships between design elements and user responses.

31

Publications

1.1K

Citations

85

Authors

53

Institutions

Publications per year

2017–2026

14

Parents

Publications

31

Dynamically Managing a Profitable Email Marketing Program

Xi Zhang, V. Kumar, Koray Cosguner · Journal of Marketing Research · 2017 · 143 citations

, , +12

The contribution of email volume, email management strategies and propensity to worry in predicting email stress among academics

Ailsa C.M. Jerejian, Carly Reid, Clare S. Rees · Computers in Human Behavior · 2013 · 96 citations

, , +11

Real-Time Evaluation of E-mail Campaign Performance

André Bonfrer, Xavier Drèze · Marketing Science · 2008 · 86 citations · Full text

, , +17

Email mining: tasks, common techniques, and tools

Guanting Tang, Jian Pei, Wo-Shun Luk · Knowledge and Information Systems · 2013 · 73 citations

, , +14

Characterizing and Predicting Enterprise Email Reply Behavior

Yang Liu, Susan Dumais, Paul N. Bennett et al. · 2017 · 55 citations · Full text

, , +14

1–5 of 31

Authors

85

  1. SD
    Susan Dumais

    Microsoft (United States), United States

    3 publications · 88 citations

    3

    h-index

  2. AH
    Ahmed Hassan Awadallah

    Microsoft (United States), United States

    2 publications · 71 citations

    2

    h-index

  3. SH
    Shlomo Hershkop

    Columbia University, United States

    2 publications · 61 citations

    2

    h-index

  4. BH
    Ben Hicks

    University of Bath, United Kingdom

    2 publications · 71 citations

    2

    h-index

  5. SJ
    Salvatore J. Stolfo

    Columbia University, United States

    2 publications · 61 citations

    2

    h-index

1–5 of 85

Institutions

53

  1. Microsoft (United States)

    Redmond, United States

    4 h-index

    13 publications

    372 citations

  2. University of Illinois Urbana-Champaign

    Urbana, United States

    2 h-index

    2 publications

    30 citations

  3. Columbia University

    New York, United States

    2 h-index

    5 publications

    145 citations

  4. University of Perugia

    Perugia, Italy

    2 h-index

    2 publications

    50 citations

  5. University of Bath

    Bath, United Kingdom

    2 h-index

    4 publications

    175 citations

  6. University of Massachusetts Amherst

    Amherst Center, United States

    2 h-index

    2 publications

    72 citations

  7. University of California, Irvine

    Irvine, United States

    1 h-index

    1 publications

    17 citations

  8. IBM (United States)

    Armonk, United States

    1 h-index

    5 publications

    85 citations

1–8 of 53

Venues

  1. Research in Engineering Design

    1 publications · 52 citations

    1

    h-index

  2. Communications of the ACM

    1 publications · 43 citations

    1

    h-index

  3. Design Science

    1 publications · 19 citations

    1

    h-index

  4. Journal of Information Systems

    1 publications · 22 citations

    1

    h-index

  5. Journal of Business Research

    JBR · 1 publications · 17 citations

    1

    h-index

1–5