Concepedia

Direct Mail Solicitation

Direct Mail Solicitation is a form of gift solicitation that involves the systematic mailing of solicitation materials to targeted individuals or organizations, distinguished by its reliance on physical or digital postal communications to elicit charitable contributions.

33

Publications

2.2K

Citations

116

Authors

61

Institutions

Publications per year

2017–2026

1

Parents

Publications

33

‘How Did They Get My Name?”: An Exploratory Investigation of Consumer Attitudes Toward Secondary Information Use

Mary J. Culnan · MIS Quarterly · 1993 · 629 citations

, , +13

Does Price Matter in Charitable Giving? Evidence from a Large-Scale Natural Field Experiment

Dean Karlan, John A. List · American Economic Review · 2007 · 530 citations

, , +17

Twenty years of environmental mobilization: Trends among national environmental organizations

Robert Cameron Mitchell, Angela G. Mertig, Riley E. Dunlap · Society & Natural Resources · 1991 · 109 citations

, , +17

Consultant Perspectives on Weed Management Needs in Arkansas Cotton

Jason K. Norsworthy, Kenneth L. Smith, Robert C. Scott et al. · Weed Technology · 2007 · 83 citations

, , +14

Persuasion in Fundraising Letters: An Interdisciplinary Study

Elizabeth M. Goering, Ulla Connor, Ed Nagelhout et al. · Nonprofit and Voluntary Sector Quarterly · 2009 · 63 citations

, , +16

1–5 of 33

Authors

116

  1. PD
    Paul D. Berger

    Boston University, United States

    2 publications · 46 citations

    2

    h-index

  2. TM
    Thomas Magliozzi

    Boston University, United States

    2 publications · 46 citations

    2

    h-index

  3. CG
    Charles G. Palmer

    University of Montana, United States

    1 publications · 14 citations

    1

    h-index

  4. SV
    Saeid Vafainia

    University of Groningen, Netherlands

    1 publications · 24 citations

    1

    h-index

  5. RE
    Riley E. Dunlap

    Washington State University, United States

    1 publications · 109 citations

    1

    h-index

1–5 of 116

Institutions

61

  1. Boston University

    Boston, United States

    2 h-index

    3 publications

    80 citations

  2. Suffolk University

    Boston, United States

    2 h-index

    2 publications

    46 citations

  3. Nini Hospital

    Tripoli, Lebanon

    1 h-index

    1 publications

    20 citations

  4. Western Kentucky University

    Bowling Green, United States

    1 h-index

    2 publications

    62 citations

  5. Università Cattolica del Sacro Cuore

    Milan, Italy

    1 h-index

    3 publications

    60 citations

  6. Yale University

    New Haven, United States

    1 h-index

    1 publications

    45 citations

  7. Louisiana Tech University

    Ruston, United States

    1 h-index

    1 publications

    33 citations

  8. University of Lethbridge

    Lethbridge, Canada

    1 h-index

    1 publications

    50 citations

1–8 of 61

Venues

  1. PubMed

    Repository · 3 publications · 62 citations

    3

    h-index

  2. Journal of Direct Marketing

    JDM · 2 publications · 58 citations

    2

    h-index

  3. Journal of Interactive Marketing

    JIM · 2 publications · 70 citations

    2

    h-index

  4. Applied Economics

    1 publications · 39 citations

    1

    h-index

  5. Nonprofit and Voluntary Sector Quarterly

    NVSQ · 1 publications · 63 citations

    1

    h-index

1–5