Digital Audience Segmentation is a methodological construct within audience segmentation that classifies individuals into distinct groups based on their digital behaviors, interactions, and psychographics derived from online platform usage, thereby enabling targeted communication and personalized content delivery in digital environments.
6
Publications
1.4K
Citations
12
Authors
7
Institutions
Publications per year
2017–2026
2
Parents
Publications
6
Segmenting online gamers by motivation
Fan‐Chen Tseng · Expert Systems with Applications · 2010 · 74 citations
Advertising, Microtargeting and Social Media
Oana Luiza Barbu · Procedia - Social and Behavioral Sciences · 2014 · 47 citations · Full text
Business, Communication, Marketing +17
1–5 of 6
Authors
12
- MAMaría‐del‐Carmen Alarcón‐del‐Amo
Universitat Autònoma de Barcelona, Spain
1 publications · 33 citations
1
h-index
- JC
1
h-index
- JA
1
h-index
- RA
1
h-index
- CL
1
h-index
1–5 of 12
Institutions
7
Qatar Mining (Qatar)
Doha, Qatar
1 h-index
5 publications
80 citations
University of Twente
Enschede, The Netherlands
1 h-index
2 publications
66 citations
West University of Timişoara
Timișoara, Romania
1 h-index
1 publications
47 citations
Kainan University
Taoyuan City, Taiwan
1 h-index
1 publications
74 citations
University of Castilla-La Mancha
Ciudad Real, Spain
1 h-index
2 publications
66 citations
Fred Hutch Cancer Center
Seattle, United States
1 h-index
1 publications
58 citations
University of Washington
Seattle, United States
1 h-index
2 publications
116 citations
1–7 of 7
Venues
- Social Behavior and Personality An International Journal
1 publications · 33 citations
1
h-index
- Poetics
1 publications · 1.1K citations
1
h-index
- PLoS Biology
1 publications · 58 citations
1
h-index
- Proceedings of the Association for Information Science and Technology
1 publications · 16 citations
1
h-index
- Procedia - Social and Behavioral Sciences
1 publications · 47 citations
1
h-index
1–5