Concepedia

Demand Creation

Demand Creation is a strategic academic construct within the domain of demand generation that specifically refers to the systematic development of novel consumer interest and market need through innovative methods, models, or frameworks, distinguishing it from reactive or existing demand-focused approaches.

84

Publications

4.1K

Citations

380

Authors

156

Institutions

Publications per year

2017–2026

29

Parents

Publications

84

The long tail : how endless choice is creating unlimited demand

Chris Anderson · 2006 · 557 citations

, , +14

Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television

Sachin Gupta, Dipak C. Jain, Mohanbir Sawhney · Marketing Science · 1999 · 253 citations

, , +17

Ecosystem Services in Urban Landscapes: Practical Applications and Governance Implications

Dagmar Haase, Niki Frantzeskaki, Thomas Elmqvist · AMBIO · 2014 · 251 citations · Full text

, , +17

Do Foreign Firms Crowd Out Domestic Firms? Evidence from the Czech Republic

Renáta Kosová · The Review of Economics and Statistics · 2010 · 249 citations

, , +17

<scp>HIV</scp> self‐testing: breaking the barriers to uptake of testing among men and adolescents in sub‐Saharan Africa, experiences from <scp>STAR</scp> demonstration projects in Malawi, Zambia and Zimbabwe

Karin Hatzold, Stephano Gudukeya, Miriam Mutseta et al. · Journal of the International AIDS Society · 2019 · 184 citations · Full text

, , +17

1–5 of 84

Authors

380

  1. HM
    Hally Mahler

    United States Agency for International Development, United States

    5 publications · 144 citations

    5

    h-index

  2. FT
    Fern Terris‐Prestholt

    London School of Hygiene & Tropical Medicine, United Kingdom

    4 publications · 107 citations

    4

    h-index

  3. MP
    Marya Plotkin

    Ministry of Health, Community Development, Gender, Elderly and Children, Tanzania

    4 publications · 114 citations

    4

    h-index

  4. JM
    Jonathan M. Grund

    Centers for Disease Control and Prevention, United States

    4 publications · 104 citations

    4

    h-index

  5. GM
    Gerry Mshana

    National Institute for Medical Research, Tanzania

    3 publications · 89 citations

    3

    h-index

1–5 of 380

Institutions

156

  1. London School of Hygiene & Tropical Medicine

    London, United Kingdom

    6 h-index

    18 publications

    809 citations

  2. Family Health International 360

    Durham, United States

    6 h-index

    12 publications

    350 citations

  3. Cranfield University

    Cranfield, United Kingdom

    3 h-index

    6 publications

    597 citations

  4. United States Agency for International Development

    Washington D.C., United States

    3 h-index

    4 publications

    91 citations

  5. Makerere University

    Kampala, Uganda

    3 h-index

    10 publications

    235 citations

  6. University of North Carolina at Chapel Hill

    Chapel Hill, United States

    3 h-index

    5 publications

    100 citations

  7. Centers for Disease Control and Prevention

    Atlanta, United States

    3 h-index

    4 publications

    109 citations

  8. Centre for Infectious Disease Research in Zambia

    Lusaka, Zambia

    3 h-index

    11 publications

    704 citations

1–8 of 156

Venues

  1. PLoS ONE

    4 publications · 85 citations

    4

    h-index

  2. 4

    h-index

  3. Journal of the International AIDS Society

    JIAS · 4 publications · 283 citations

    4

    h-index

  4. Choice Reviews Online

    CRO · 2 publications · 51 citations

    2

    h-index

  5. PubMed

    Repository · 2 publications · 52 citations

    2

    h-index

1–5