Customer Problem Framing

Customer Problem Framing is a consultative selling method that identifies and structures a client's implicit or explicit needs by interpreting their situation through diagnostic inquiry and active listening, thereby distinguishing it from generic problem identification by emphasizing co-constructed problem definitions aligned with tailored solution strategies.

14

Publications

1.1K

Citations

26

Authors

11

Institutions

Publications per year

2017–2026

1

Authors

26

  1. KH
    Karen Holtzblatt

    Synergy Enterprises (United States), United States

    4 publications · 730 citations

    4

    h-index

  2. HB
    Hugh Beyer

    Synergy Enterprises (United States), United States

    4 publications · 730 citations

    4

    h-index

  3. LS
    Len Seligman

    Mitre (United States), United States

    2 publications · 51 citations

    2

    h-index

  4. MD
    Michael D. Morse

    University of Utah, United States

    2 publications · 51 citations

    2

    h-index

  5. AR
    Arnon Rosenthal

    Mitre (United States), United States

    2 publications · 51 citations

    2

    h-index

1–5 of 26

Venues

  1. Journal of Services Marketing

    2 publications · 112 citations

    2

    h-index

  2. Journal of Customer Behaviour

    1 publications · 41 citations

    1

    h-index

  3. interactions

    1 publications · 362 citations

    1

    h-index

  4. Psychology and Marketing

    1 publications · 38 citations

    1

    h-index

  5. Journal of Marketing Analytics

    1 publications · 21 citations

    1

    h-index

1–5