Customer Perspective Causality

Customer Perspective Causality is a type of causal analysis in business research that specifically identifies and examines cause-and-effect relationships as perceived or reported by customers, distinguishing itself from organizational or operational causality by grounding causal inferences in customer experiences, behaviors, and feedback.

2

Publications

107

Citations

5

Authors

4

Institutions

Publications per year

2017–2026

1

Authors

5

  1. MA
    Musadiq Amin Sahaf

    Government Medical College, India

    1 publications · 36 citations

    1

    h-index

  2. AZ
    Adil Zahoor

    University of Kashmir, India

    1 publications · 36 citations

    1

    h-index

  3. CD
    Cornelia Dröge

    Michigan State University, United States

    1 publications · 71 citations

    1

    h-index

  4. RJ
    Roger J. Calantone

    Michigan State University, United States

    1 publications · 71 citations

    1

    h-index

  5. NH
    Nükhet Harmancioǧlu

    Koç University, Türkiye

    1 publications · 71 citations

    1

    h-index

1–5 of 5

Institutions

4

Venues

  1. International Journal of Bank Marketing

    1 publications · 36 citations

    1

    h-index

  2. European Journal of Marketing

    EJM · 1 publications · 71 citations

    1

    h-index

1–2