Concepedia

Customer Expansion

Customer Expansion is a strategic framework within product-led growth that focuses on increasing the value derived from existing customers through upselling, cross-selling, and enhanced product adoption.

26

Publications

1.4K

Citations

50

Authors

29

Institutions

Publications per year

2017–2026

6

Parents

Publications

26

Business models, value capture, and the digital enterprise

David J. Teece, Greg Linden · Journal of Organization Design · 2017 · 356 citations · Full text

, , +17

Is Bigger Better? Customer Base Expansion through Word‐of‐Mouth Reputation

Rafael Rob, Arthur Fishman · Journal of Political Economy · 2005 · 127 citations

, , +14

Marketing moves: a new approach to profits, growth, and renewal

The Journal of Academic Librarianship · 2002 · 105 citations

, , +11

Measuring and Managing Customer Profitability

Robert S. Kaplan, V.G. Narayanan · Journal of cost management · 2001 · 95 citations

, , +10

Electronic commerce strategy, operations, and performance in small and medium‐sized enterprises

Necmi Karagozoglu, Martin Lindell · Journal of Small Business and Enterprise Development · 2004 · 83 citations

, , +14

1–5 of 26

Authors

50

  1. TM
    Teresa M. Pavia

    University of Utah, United States

    2 publications · 44 citations

    2

    h-index

  2. SC
    Stephan C. Henneberg

    University of Manchester, United Kingdom

    1 publications · 55 citations

    1

    h-index

  3. RY
    Rizaldi Yusfiarto

    Sunan Kalijaga State Islamic University Yogyakarta, Indonesia

    1 publications · 21 citations

    1

    h-index

  4. HR
    Hendrik Reuter

    1 publications · 20 citations

    1

    h-index

  5. JF
    James Frary

    Zero to Three, United States

    1 publications · 17 citations

    1

    h-index

1–5 of 50

Institutions

29

  1. University of Pennsylvania

    Philadelphia, United States

    1 h-index

    1 publications

    127 citations

  2. McKinsey & Company (United States)

    New York, United States

    1 h-index

    1 publications

    40 citations

  3. California University of Pennsylvania

    California, United States

    1 h-index

    1 publications

    127 citations

  4. Zero to Three

    Washington, United States

    1 h-index

    1 publications

    17 citations

  5. University of Technology Sydney

    Sydney, Australia

    1 h-index

    1 publications

    29 citations

  6. McKinsey & Company (United Kingdom)

    London, United Kingdom

    1 h-index

    1 publications

    40 citations

  7. University of California, Berkeley

    Berkeley, United States

    1 h-index

    2 publications

    712 citations

  8. University of St.Gallen

    Saint Gallen, Switzerland

    1 h-index

    2 publications

    110 citations

1–8 of 29

Venues

  1. Management Science

    2 publications · 54 citations

    2

    h-index

  2. Journal of Product Innovation Management

    2 publications · 44 citations

    2

    h-index

  3. Heritage and Sustainable Development ISSN 2712-0554

    HSD · 1 publications · 20 citations

    1

    h-index

  4. Choice Reviews Online

    CRO · 1 publications · 34 citations

    1

    h-index

  5. Industrial Marketing Management

    1 publications · 16 citations

    1

    h-index

1–5