Cooperative Pricing
Cooperative Pricing is a pricing strategy within the broader category of marketing strategies, distinguished by its reliance on collaborative decision-making among member firms in a cooperative to achieve collectively optimized price points that align with shared objectives.
112
Publications
5.8K
Citations
256
Authors
150
Institutions
Publications per year
2017–2026
34
Variants
Co-operative Pricing
Parents
112
Beyond the Many Faces of Price: An Integration of Pricing Strategies
Gerard J. Tellis · Journal of Marketing · 1986 · 337 citations
Supply chain coordination through cooperative advertising with reference price effect
Juan Zhang, Qinglong Gou, Liang Liang et al. · Omega · 2012 · 333 citations
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150
The University of Texas at Dallas
Richardson, United States
4 h-index
6 publications
818 citations
Nanyang Technological University
Singapore, Singapore
3 h-index
4 publications
502 citations
University of Nebraska–Lincoln
Lincoln, United States
3 h-index
3 publications
62 citations
Tsinghua University
Beijing, China
3 h-index
6 publications
224 citations

North China Electric Power University
Beijing, China
3 h-index
14 publications
622 citations
Technische Universität Dresden
Dresden, Germany
3 h-index
6 publications
450 citations

University of Manitoba
Winnipeg, Canada
3 h-index
4 publications
321 citations

University of North Carolina at Charlotte
Charlotte, United States
2 h-index
2 publications
353 citations
1–8 of 150
7 publications · 464 citations
7
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6 publications · 436 citations
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3 publications · 298 citations
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3 publications · 140 citations
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Repository · 3 publications · 43 citations
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