Conversion Franchising is a strategic framework within the domain of area development agreements that enables the transformation of independent operators into franchised entities by aligning their operations with a centralized brand model while providing transitional support, standardized systems, and incentive structures distinct from de novo franchising or organic expansion.
4
Publications
167
Citations
7
Authors
4
Institutions
Publications per year
2017–2026
0
Parents
Publications
4
1–4 of 4
Authors
7
- RC
2
h-index
- JF
2
h-index
- PH
1
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- HL
1
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- HO
1
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1–5 of 7
Institutions
4
University of Delaware
Newark, United States
2 h-index
2 publications
86 citations
Salisbury University
Salisbury, United States
2 h-index
2 publications
86 citations
Monash University
Melbourne, Australia
1 h-index
3 publications
75 citations
Michigan State University
East Lansing, United States
1 h-index
2 publications
112 citations
1–4 of 4
Venues
- Journal of Marketing Channels
2 publications · 81 citations
2
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- European Journal of Marketing
EJM · 1 publications · 25 citations
1
h-index
- Journal of Small Business Management
JSBM · 1 publications · 61 citations
1
h-index
1–3