Consumer Mistakes

Consumer Mistakes is a theoretical construct in Behavioral Industrial Organization that identifies systematic deviations from rational choice due to bounded rationality, imperfect information, or cognitive biases, distinguishing it from optimal decision-making models by emphasizing predictable errors in consumer behavior within market contexts.

86

Publications

6.8K

Citations

174

Authors

113

Institutions

Publications per year

2017–2026

25

Variants

Consumer Errors

Authors

174

  1. SA
    Sumit Agarwal

    National University of Singapore, Singapore

    7 publications · 1.5K citations

    7

    h-index

  2. OB
    Oren Bar‐Gill

    New York University, United States

    4 publications · 113 citations

    5

    h-index

  3. EJ
    Eric J. Johnson

    Columbia University, United States

    4 publications · 310 citations

    4

    h-index

  4. DL
    David Laibson

    Harvard University, United States

    3 publications · 1.2K citations

    3

    h-index

  5. SC
    Souphala Chomsisengphet

    Office of the Comptroller of the Currency, United States

    3 publications · 204 citations

    3

    h-index

1–5 of 174

Venues

  1. SSRN Electronic Journal

    Repository · 9 publications · 687 citations

    10

    h-index

  2. Journal of Consumer Research

    JCR · 6 publications · 1.1K citations

    6

    h-index

  3. ACR North American Advances

    4 publications · 202 citations

    4

    h-index

  4. Journal of Public Policy & Marketing

    JPP&M · 3 publications · 289 citations

    3

    h-index

  5. Journal of Marketing

    JM · 2 publications · 243 citations

    2

    h-index

1–5