Concepedia

Consumer Insight Profiling

Consumer Insight Profiling is a methodological framework within consumer acceptance testing that systematically identifies, organizes, and analyzes behavioral, attitudinal, and contextual data to construct detailed representations of target users' preferences, motivations, and decision-making patterns.

15

Publications

738

Citations

38

Authors

24

Institutions

Publications per year

2017–2026

6

Parents

Publications

15

The Impact of AI on the Advertising Process: The Chinese Experience

Xuebing Qin, Zhibin Jiang · Journal of Advertising · 2019 · 204 citations

, , +15

Discrimination of roast and ground coffee aroma

Ian D. Fisk, Alec Kettle, Sonja Hofmeister et al. · Flavour · 2012 · 84 citations · Full text

, , +16

Consumer-based strategy: using multiple methods to generate consumer insights that inform strategy

Rebecca W. Hamilton · Journal of the Academy of Marketing Science · 2016 · 77 citations · Full text

, , +16

Re-imagine retail: Why store innovation is key to a brand's growth in the ‘new normal’, digitally-connected and transparent world

Chris Aubrey, David Judge · Journal of brand strategy · 2012 · 71 citations

, , +17

Consumer insight mining: Aspect based Twitter opinion mining of mobile phone reviews

M Rathan, Vishwanath R Hulipalled, K R Venugopal et al. · Applied Soft Computing · 2017 · 70 citations

, , +16

1–5 of 15

Authors

38

  1. EB
    Emma Beacom

    University College Cork, Ireland

    1 publications · 19 citations

    1

    h-index

  2. SR
    Sara R. Jaeger

    Plant & Food Research, New Zealand

    1 publications · 13 citations

    1

    h-index

  3. KT
    Kristy Tucciarone

    1 publications · 13 citations

    1

    h-index

  4. QL
    Qing Liu

    Hefei University of Technology, China

    1 publications · 13 citations

    1

    h-index

  5. TM
    Taly Meir

    Bar-Ilan University, Israel

    1 publications · 19 citations

    1

    h-index

1–5 of 38

Institutions

24

  1. University of Liberal Arts Bangladesh

    Dhaka, Bangladesh

    1 h-index

    3 publications

    39 citations

  2. University College Cork

    Cork, Ireland

    1 h-index

    3 publications

    57 citations

  3. Visvesvaraya Technological University

    Belagavi, India

    1 h-index

    1 publications

    70 citations

  4. Ghent University

    Ghent, Belgium

    1 h-index

    2 publications

    116 citations

  5. Universidad de la República de Uruguay

    Montevideo, Uruguay

    1 h-index

    1 publications

    13 citations

  6. Primeasia University

    Dhaka, Bangladesh

    1 h-index

    1 publications

    13 citations

  7. Shanghai International Studies University

    Shanghai, China

    1 h-index

    1 publications

    204 citations

  8. Kraft Heinz (United States)

    Chicago, United States

    1 h-index

    2 publications

    168 citations

1–8 of 24

Venues

  1. Marketing Intelligence & Planning

    2 publications · 73 citations

    2

    h-index

  2. Journal of Physics Conference Series

    1 publications · 11 citations

    1

    h-index

  3. Food Quality and Preference

    1 publications · 13 citations

    1

    h-index

  4. Community Mental Health Journal

    1 publications · 19 citations

    1

    h-index

  5. Journal of the Academy of Marketing Science

    1 publications · 77 citations

    1

    h-index

1–5