Consumer Behavior Publications

Publications in Consumer Behavior

Explore the most influential research papers and scholarly works that have shaped Consumer Behavior. Use the concept filter below to focus on a specific sub-area of research.

Consumer Behavior

66.3K

Publications

5.4M

Citations

Showing yearly statistics from 2000-2026.

Page 1

	Year	Citations
A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies Viswanath Venkatesh, Fred D. Davis Management Science Customer SatisfactionInnovation AdoptionBehavioral Decision MakingDigital MarketingLongitudinal Field Studies	2000	21.6K
The Commitment-Trust Theory of Relationship Marketing Robert M. Morgan, Shelby D. Hunt Journal of Marketing Relationship MarketingCustomer SatisfactionMedia MarketingRelationship Marketing—establishingBrand Management	1994	17.4K
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence Valarie A. Zeithaml Journal of Marketing Total Quality ManagementCustomer SatisfactionConsumer StudyConsumer ResearchConsumer Perceptions	1988	12.7K
The Commitment-Trust Theory of Relationship Marketing Robert M. Morgan, Shelby D. Hunt Journal of Marketing Relationship MarketingCustomer SatisfactionMedia MarketingRelationship Marketing—establishingBrand Management	1994	10.3K
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions Richard L. Oliver Journal of Marketing Research Customer SatisfactionBehavioral Decision MakingConsumer StudySatisfaction DecisionsConsumer Research	1980	9.9K
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence Valarie A. Zeithaml Journal of Marketing Total Quality ManagementCustomer SatisfactionConsumer StudyConsumer ResearchConsumer Perceptions	1988	9.4K
Measuring Service Quality: A Reexamination and Extension J. Joseph Cronin, Steven A. Taylor Journal of Marketing Total Quality ManagementCustomer SatisfactionService Quality ConstructService QualityService Research	1992	8.8K
Possessions and the Extended Self Russell W. Belk Journal of Consumer Research Consumer StudyConsumer ResearchAutonomySocial SciencesExistentialism	1988	8.5K
A New Approach to Consumer Theory Kelvin Lancaster Journal of Political Economy EconomicsUtility TheoryConsumer UncertaintyConsumer ScienceConsumer Study	1966	8K
The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun Morris B. Holbrook, Elizabeth C. Hirschman Journal of Consumer Research Behavioral Decision MakingConsumer MotivationConsumer StudyConsumer ResearchPsychology	1982	7.8K
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions Richard L. Oliver Journal of Marketing Research Customer SatisfactionBehavioral Decision MakingSatisfaction DecisionsConsumer ResearchIndividual Decision Making	1980	7.1K
Whence Consumer Loyalty? Richard L. Oliver Journal of Marketing Customer SatisfactionRelationship MarketingWhence Consumer LoyaltyConsumer LoyaltyService Quality	1999	6.9K

Page 1