Concept
consumer behavior
Variants
Consumer Behaviour
Parents
Business AdministrationMarketing
Children
AdvertisingBrand LoyaltyBrand PerceptionBrand PersonalityCause-related Marketing
66.3K
Publications
5.4M
Citations
89.4K
Authors
10.2K
Institutions
Top Authors in Consumer Behavior
Discover the leading researchers and scholars who have made significant contributions to Consumer Behavior. The statistics shown in this table are calculated from publications relevant to this concept and reflect each author's impact within this specific field of study, not their overall metrics.
| Publications | Citations | H-Index | |
|---|---|---|---|
AS Pennsylvania State University | 143 | 15.4K | 64 |
HH Sejong University | 120 | 15.8K | 60 |
RE Florida State University | 82 | 13.7K | 55 |
DG Babson College | 76 | 28.2K | 54 |
RP University of Michigan | 73 | 18.1K | 51 |
WV Ghent University | 85 | 11.6K | 47 |
GA Universidad de la República de Uruguay | 81 | 5.7K | 45 |
YK Swansea University | 68 | 9.2K | 45 |
SR Plant & Food Research | 73 | 5.5K | 44 |
KG Aarhus University | 66 | 7.6K | 43 |
GR Cardiff University | 98 | 5.9K | 43 |
MB Columbia University | 70 | 29.9K | 43 |
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