Complementary Product Pricing is a product-line pricing strategy in which the price of a primary product is strategically set in relation to the prices of associated supplementary products that are typically consumed together, with the aim of maximizing overall profitability through coordinated pricing of interdependent goods.
65
Publications
4.3K
Citations
124
Authors
86
Institutions
Publications per year
2017–2026
21
Parents
Publications
65
Industrial Pricing: Theory and Managerial Practice
Peter M. Noble, Thomas S. Gruca · Marketing Science · 1999 · 299 citations
Competitive pricing of substitute products under supply disruption
Varun Gupta, Dmitry Ivanov, Tsan‐Ming Choi · Omega · 2020 · 244 citations · Full text
1–5 of 65
Authors
124
- NE
6
h-index
- JW
3
h-index
- AA
3
h-index
- MS
2
h-index
- CH
2
h-index
1–5 of 124
Institutions
86
Pennsylvania State University
State College, United States
3 h-index
3 publications
583 citations
Tiangong University
Tianjin, China
3 h-index
5 publications
475 citations
University of Tehran
Tehran, Iran
3 h-index
5 publications
103 citations
New York University
New York, United States
3 h-index
3 publications
70 citations
Islamic Azad University South Tehran Branch
Tehran, Iran
2 h-index
2 publications
44 citations
Academy of Military Transportation
Tianjin, China
2 h-index
2 publications
199 citations
Amirkabir University of Technology
Tehran, Iran
2 h-index
5 publications
123 citations
Nanjing University of Science and Technology
Nanjing, China
2 h-index
3 publications
346 citations
1–8 of 86
Venues
- Management Science
5 publications · 493 citations
5
h-index
- SSRN Electronic Journal
Repository · 5 publications · 115 citations
5
h-index
- Computers & Industrial Engineering
4 publications · 224 citations
4
h-index
- Journal of Industrial Economics
2 publications · 776 citations
2
h-index
- Journal of Industrial and Management Optimization
JIMO · 2 publications · 32 citations
2
h-index
1–5